Reflections on the SBCC Summit from Darriel Harris

Post by Darriel Harris, MA, MDiv, Project Officer, Baltimore Food and Faith Project of Johns Hopkins Center for a Livable Future

The SBCC conference was an amazing experience for me. Not only was I able to convene with approximately 800 professionals using various strategies and skills to promote behavior change around the world, I was also able to share a portion of the work I’ve done and the successes that it has brought.

One of the conference aspects that quickly became apparent was that the conference was a space with more questions than answers. I mean this admirably. From the opening to the closing session we were left wrestling with a multitude of questions, questions that we were solicited to help solve. The multitude of questions conveyed that there is much to learn, that there is no single panacea to solve all our problems, and that there is room for new ideas. And it were the new ideas that excited me.

I attended a workshop where people were attempting to change perceptions and eventually behaviors around exclusive breastfeeding in Southeast Asia. Instead of holding community based workshops, putting up billboards, or creating literature on the benefits of exclusive breastfeeding and the dangers of mingling breastmilk with other liquids, they created a television drama that would air during prime time hours that chronicles an inter-generational drama enticing to the people of that geographic region. The purpose of the drama was pure entertainment, and it presenting like entertainment and nothing else. Their innovation was to include within this entertaining drama series a few powerful lines between a new mother and her mother-in-law that depicted the new mother rejecting the mother-in-law’s efforts to feed the newborn child river water, honey, and Holy water.

I thought this was ingenious. What I’ve learned about people and health messaging is that altering behaviors that are deep seeded in culture, religious beliefs, and pseudo-science is often less about the factual information put forth and more about how the people feel as the messages are received. The television drama spoke to people about exclusive breastfeeding within a larger, entertaining context while their affect towards the messenger (the television drama series) was positive, which hopefully translates into new behaviors. Another reason I enjoyed it so much was because it highlighted the level of investment necessary to change behaviors. Too often we look for the quick solutions, ignoring the reality that the yielded results are typically commensurate with the level of creativity and investment utilized in their creation.

Other people offered new creative ideas employing basic cellular phones, social media, village level dramas, and religion. Religion is a hot button topic for me, because it has been the primary means through which I have altered community-wide health behaviors. At the conference, my suspicion that religion was not my strategy alone was confirmed. There are groups in Ethiopia, Malawi, and South America that are attempting to change behavior by creating resources that intersect public health and religion, and many other regions of the world interested in beginning.

On the first day of the conference, I was privileged with the opportunity of sharing my experiences in South Sudan, where I created a community health curriculum that fused health best practices with Biblical scriptures. My theory was that people would be open to health messages if they were embedded in a format that they already accepted. The people were trusting of the Bible but suspicious of Westerners attempting to change their culture and micromanage their ways of life. Thus, instead of holding health workshops, we help Bible workshops and the texts we studied pertained to various health lessons. After I presented my CommTalk at the conference, many people approached me about the possibility of utilizing my strategy in their respective regions of the world. This pleased me because although this has been my strategy, I’m open to learning from others the details through which the strategy is employed and the varying results following the differences in implementation. I’m open to learning the best way to implement my strategy, or even if there are other aspects of the strategy that need to be considered. Again, these are more questions, and SBCC was a wonderful place to ask.

Watch Darriels’ CommTalk from the SBCC Summit:

A Feeling of Homecoming at the SBCC Summit

Post by Naira Kalra, Doctoral Student, Johns Hopkins Bloomberg School of Public

I was fortunate enough to receive a scholarship to present my work at the Social and Behavior Change Communication (SBCC) summit in Addis Ababa in February 2016. The summit was a gathering of over 700 people from over 52 countries that were excited to share their experiences and celebrate their passion for human behavior, communication and health.

From cramming in as many sessions in a day, to meeting old friends and making some new ones- the three days went by far too quickly. The energy was palpable and it didn’t matter how old or young you were in the field of SBCC, the feeling was one best described by Kumi Naidoo as a “homecoming”.

However, with all the new information also came some questions that have lingered on. The experience definitely left me fascinated by the contradictions – making me realize how nascent and at the same time how developed the field of SBCC is.

Being at a critical stage in my research, where I’m beginning to explore research ideas for my doctoral thesis, the summit exposed me to new ideas, to the challenges of intervention work and to the desperate need for advancement in methods to evaluate complex interventions. In a fascinating Blue Sky session on ‘what counts as evidence in SBCC’, words like randomized control trials (RCT) were only brought up to be followed by complaints about how difficult they were to implement or how expensive and infeasible it was for practice organizations to carry them out. Where I expected us to debate the nuances of evaluation in the field, I found anecdotal evidence of impact and assumptions that if an intervention was shown to be effective using an RCT, it must work, with no regard to the quality of the RCT. The disparity in capacity and knowledge was striking, particularly when terms like propensity score matching or stepped wedge designs were introduced into conversations. Perhaps the struggle is not about methods advancement alone but also about access to the advancement in methods. It made me wonder why as a field of communication, we are not making an effort to simplify and communicate research methods outside the ivory towers of universities.

As a consumer of evidence, limited as it may be, the Summit also raised a few questions in my mind about the tussle between the desire to innovate and the desire to implement best practice. Leaving aside the challenges of transferability of interventions from one setting to another, if successfully adapted, does best practice encroach on the opportunity to creatively solve a public health problem? Is there a need to move from effectiveness to relative effectiveness?

I was also glad to see that theory was not forgotten in the world of SBCC. In a fascinating session on theory from http://internationalsbccsummit2016.sched.org/event/4jvg/provider-connectionaround the world, we discovered the different theoretical lenses with which we can view the challenges that complex human behaviors interacting with a dynamic social context can bring. But along with the simplicity that theory can bring comes the challenge of which theory is better? A question that Wienstein attempted to answer in 1993 still plagues the world of SBCC.

While the summit raised some of the issues that the field faces, many questions remain unanswered. Perhaps in two years when we meet again, there will be some answers and a whole new set of challenges to face.

Suggestions for the Next SBCC Summit from a Researcher’s Perspective

Post by Mohammed Umer Mir MBBS MS, Doctoral Candidate, Global Health Systems & Development, Tulane University School of Public Health

It is not every day that you get to see and hear from some of the most renowned professionals in your field of work. The SBCC Summit 2016 provided just such an opportunity. It was the first event of its kind and I count myself lucky to have been able to attend. The experience was enlightening to say the least. As a relatively new entrant in this field, the ideas I was exposed to really shaped my thoughts and outlook on what SBCC really means and how we can be more effective in what we do and bring meaningful change using the resources that we have. The summit has left me with quite a few things to mull over for the direction my work should take.

The research on habits and the cognitive processes involved which influence them is fascinating. As Dr. Neal explained in his plenary session, intention based interventions do not always work. There are numerous examples of people knowing about healthy behaviors and their benefits, and they still do not adopt them. In my own research on HIV risk behaviors in mobile men in Southern Africa, I have found absolutely no impact of accurate ‘knowledge’ about HIV on sexual behaviors. People develop habits over time, habits which maximize their ‘utility’, and their decisions and actions are not always what you would expect a ‘rational’ mind to make. Innovation in addressing risk behaviors is key in developing the field further. At the risk of oversimplifying, there is need for more emphasis on coaxing people to adopt healthier habits using cues, interventions which utilize their own values to work towards a positive change, efforts targeting the whole cascade of relevant events, with minimal efforts on the beneficiary’s part. This is not just more impactful but also more sustainable.

The researcher in me did feel somewhat of a misfit among all the different exhibits and programs presenting at the summit. I could not help but feel that there was not enough representation of the researchers working on SBCC issues. Maybe this is because of the health focus of the summit and researchers working in communication research are not specifically focused towards health behavior change. However more presentations on state of the art research and methodologies would be a great addition to future events. Which brings me to another issue raised more than a few times in the sessions and discussions. SBCC is complex, it is a slow process, and its effects are hard or even sometimes impossible to measure. All of these may be true but are not reasons to shy away from rigorous evaluations of our programs. These evaluations should be geared to not just show effectiveness but also to elucidate the process of change brought about through the program so that the many theories of behavior change can be validated in different contexts, with different populations. They also need to include economic evaluations like cost effectiveness studies providing guiding evidence for maximizing impact using the limited resources available. It is not that evaluation methods which are adept at accommodating the complexity of SBCC issues do not exist. Maybe this is a place where Dr. Rimal’s suggestion of making SBCC more multidisciplinary would play a role.

Overall, the summit was an experience which I am sure will have a positive impact on the global SBCC domain and I look forward to attending many such future events.

Thoughts on the SBCC Summit

Post by Adelaida Trujillo, Director, Citurna Producciones/Imaginario

Back in Colombia after the fascinating experience in Ethiopia, I ask myself what was it that brought together 800+ participants from 50+ countries for the SBCC Summit? I think it is the common commitment and passion, from diverse positions and perspectives, to explore the best way forward for improving the media and communication for social and behavioural change strategies to guarantee evidence based, long term , sustainable platforms with deep impact on the complex development issues that we face. I found many of the ideas bold and challenging, specially those of the keynote presenters and closing session speakers, reflecting from the various perspectives of this field. And most important : they all managed to raise questions about the way we are doing our work in our countries and organizations.

Kumi Naido’s keynote speech on the central role of civil society in development and change processes, on social movements, as well as the responsibility we all have in ensuring a diverse and free media environment and balancing power relations, key for healthy democracies,  struck me as the most inspiring and challenging. It may have resonated because we are trying to implement communication and edutainment work for social change from a local , “organically grown “ CSO in Colombia, and conceive communication processes as platforms for shifting forward public policies and dialogue and debate, from a rights based approach and placing the people at the center. Kumi offered a historical and an essentially political perspective on development issues that demand complex solutions, such as civil rights, anti-racism, gay rights, representative democracy, gender equity, land reform, economic equity, peace process negotiations, etc.

A strategic follow up to Kumi’s challenge was posed by my admired edutainment colleague Lebo Ramafoko from Soul City, who provided an analysis from a leading southern organization, working at scale in a very complex environment like South Africa. Lebo’s bold questions on social change evidence, the role of international foundations , donors and the cooperation sector, its partnerships with local governments and CSOs as well as the (un)balance of north-south power relations , move our daily social change practice in Latinamerica.

Other presentations , ranging from how the brain works relative to behavioural “choices”to the state of the art in advertising or positioning branding also raised challenging questions in the way we should (or not?) incorporate these elements in our local work.

“The state of this field?” was the question posed throughout the Summit and some of the perspectives that resonate (and which coincide in part with my COMM TALK on our platform Revela2); include: 1. an increasing growth in the number of organizations focused on social and behavioural change/communication and media for development , specially local and national responding to our own contexts; 2. the growth in civil society organisations in many countries considering communication at the heart of change and rooted in a “local” analysis of the issues – not external perceptions or requirements; 3.the still prevalent division between those organizations which emphasize people as the subjects/objects of change; and those who focus on supporting the social, policy and cultural changes needed ; 4. the need to support and facilitate local and national dialogue, debate and conversation to amplify the voices of those most affected. 5 the digital world question was present throughout: the “channel” o “vehicle”, how to bridge the digital gap, and the essential qualities of digital: network building, peer-to-peer dialogue, social organisations, knowledge sharing, etc .

Finally, the CSO growth has created more spaces for supporting and facilitating networks, which can provide a firmer ground for development work , influenced by local analysis and voice , but a key tension kept floating to the surface: who sets the priorities and the agendas? major foundations, bilaterals , UN agencies , or locally grown organizations, local governments and /or CSO’s? What is possible – strategically – when there are no international development funding constraints, not a predetermined set of “deliverables”, not the oversight from an external agency?

The tension was evident between vertical programming with short term targets versus processes resulting from negotiation and partnerships with countries and local organisations. And a key question was raised: how to guarantee funds flow in equitable terms to local and national organisations like ours?

All these questions should be the heart of what we do…and I commit to sharing them with our region thru The Communication Initiative Latinamerica : http://www.comminit.com/global/content/social-media-social-and-behavioural-change-communication-summit-addis-ababa-feb-8-10-201

Learn, Re-Learn, and Keep Learning…

by Rajendran Jeevanandham, Nalamdana, India

My three-day experience at the International Social and Behavior Change Communication (SBCC) Summit gave a strong boost to my learning and re-learning from various specialists who work in the field of behavior change communication. The summit was indeed very well organized and served as a great platform for knowledge exchange.

What I took away from the sessions I attended:

The preliminary session by David T. Neal about creating disruption and sticky behaviour change made me think about how I can take back the learning from the sessions and creatively implement the same back home.

Tanya Liberhan’s presentation on the Entertainment Education for Increased Uptake of Family Planning Services and Improved Health Seeking Behaviors in Rural India, had very similar pattern of work as what we do at Nalamdana. This session emphasized on the pre SBCC-intervention arrangements and it’s overall impact on the post-intervention screening, to measure the areas of improvement.

The activity-based session on How to Leverage Community Video Approach for Health, Nutrition, and Agriculture gave me a different perspective on using the most cost effective set-up to shoot a film and maximizing available resources.

The session on Entertainment-Education Showcase, and the presentation of Sean Southey on Communicating Ebola Survivor stories to Inform, Protect and Inspire Change in a Public Health Emergency threw light on the level of commitment SBCC workers have towards creating a better society.

The Tuning Into Change: Interactive Radio Drama in Malawi,gave me practical insight on how to take up a case study from the community and create a radio drama, incorporating the awareness message for the public. Since my organization,Nalamdana, runs a community-based radio station, Thendral Community Radio 91.2 MHz, this interactive session by Ryan Borcherding was very valuable.

The Session on Social Media in Social Change by Andy Bhanot, spoke on the mobile Kunji, and it’s impact on behavior change. It was very interesting on how technology can be put to best use. However it made me wonder on the health hazards on using mobile phones, as in most of the rural areas, in India the people tend you buy the low-cost-high end phones, which tend to have a higher radiation and risk of bursting (As there were a few incidents that were reported in the local newspapers). Apart from that concern, the session was very interesting.

A brief on the Poster Presentation:

There were very detailed posters from different organizations and countries that depicted their work. However, as this was done during the tea break, I didn’t have enough time to actually read all the posters and network with the field practitioners. I also had my own poster to present. There were also various booths set-up by the organizations, which had very informative material that I could bring back to India. The session on Developing Materials and Products for effective Social and Behaviors Change Communication by Phinah Kodisang, was very useful and practical for my work.ethiopian_dancers

The cultural event (dance) was really well organized. It gave us the overall view on the rich culture and tradition of the Ethiopia.

Last but not the least the concluding Town Hall.  Ben Lozare’s talk during the closing ceremony was outstandingly brilliant. At every stage of his presentation, was self-reflective, thought provoking and inspiring.

My oral presentation, Reducing Stigma and Improving Knowledge about HIV/AIDS Adherence through Cable Radio and Role Plays at the Tambaram, GHTM, Chennai was very well received by those who came to see the panel. This opportunity also helped us to meet possible funding partners interested in our project. They were impressed at the size of audience we reach and by how long the project had been operational for (9 years).

Thank you for the wonderful opportunity you provided to share our organization’s work to a wider SBCC audience. On the whole, the SBCC Summit has not only improved and refreshed my learning but also widened my exposure to other areas within SBCC. It was an incredible experience at the conference to connect with and learn from SBCC practitioners around the world, under one roof.

Looking forward to the next summit already!

 

An Afterthought: Looking into the Potentials

by Yasmin Khan, Program Director, Bangladesh Center for Communication Programs (BCCP)

There have been numerous occasions when I attended meetings to talk about Social and Behavior Change Communication (SBCC) and found that the topic was put at the end of the schedule.

While other sectors got priority, SBCC got the least significance. Along with many other communication professionals my frustration got into a vicious cycle with an apparently never ending question – is SBCC less important than other components of any development program? The answer that I longed for was revealed in every session and event at the International SBCC Summit 2016.

The first International SBCC Summit was held in Addis Ababa from February 8 to 10, 2016 with the title “Elevating the Science and Art of Social and Behavior Change Communication”. Approximately 750 academics, practitioners and students, directly or indirectly involved in SBCC, attended the Summit representing 55 countries. For the first time, the Summit brought together hundreds of people who spoke in one voice about the importance of SBCC as well as shared their ideas and thoughts revolving around it. A combination of varieties of approaches including Auxiliary Events, Blue Sky sessions, Comm Talks, Plenary, Skills-Building Workshops, Exhibitions and many more made the Summit an engaging, empowering and exciting event for experienced practitioners, and young energetic learners as well. In different sessions, the lessons learned and best practices of SBCC were showcased depicting how theory and evidence-based design could bring a big difference in the lives of people. In spite of its many successes, SBCC as a component needs to go further to become an integral part of the development sector. I actively participated and keenly observed various sessions of the Summit to understand how to establish SBCC as an essential component.

Here is what I feel:

SBCC does not have a consistent positioning which could draw attention of other sectors. As a result, in many cases, other sectors do not put due weight to SBCC knowingly or unknowingly. To overcome the situation, we need to ensure a consistent positioning of SBCC. SBCC is a combination of science and art – this simple positioning might heighten the image and at the same time would help other sectors to appreciate the importance of SBCC. Focusing the science and art of SBCC in the Summit, I found a good start in this regard.

Quite often responsibility of SBCC is given to a person as an additional work who doesn’t have required knowledge, expertise and skills. The person neither puts priority in SBCC nor can deliver quality outputs. The positioning of SBCC might also compel the stakeholders to involve the right person having relevant theoretical and practical knowledge to carry out the responsibilities.  Besides, strengthening SBCC capacity by providing tools and techniques are also imperative in achieving the quality outputs. In various sessions of the Summit, experiences of SBCC capacity strengthening interventions were shared which could be used in wider scales in future.

There is a lack of promotion about the variety of approaches and technologies that SBCC uses.  Still in many cases, SBCC is associated with a poster, a brochure or a television spot.  Other sectors need to know that SBCC doesn’t only use traditional means but also utilizes cutting-edge technologies. In the Summit, I observed a good number of interventions that used various types of ICT as tools and techniques of SBCC. These information needs to be disseminated appropriately with other sectors to change the mindset.

Other sectors need to appreciate that SBCC is not an extra burden but it complements and supplements the development goals. The diverse and flexible nature of SBCC ensures that it can be adapted for addressing any social and development issues, including Sustainable Development Goals (SDGs). In different events of the Summit it was observed how SBCC approaches addressed issues like family planning, child health, maternal health, nutrition, malaria, HIV/AIDS as well as emerging needs/issues including Ebola.

The Summit left enormous potentials for clear future direction of SBCC. It provided a platform for networking with people from same school of thought. The SBCC practitioners and learners should make use of the network to learn from each other and this opportunity should be utilized to the fullest. I believe together we can establish SBCC as a steering wheel, rather than a spare wheel.

Mind Blowing Experience at the SBCC International Conference

by Chancy Mauluka, SBCC Advisor, SSDI-Communication, CCP-Malawi

I have been to a number of international conferences since 2008. The International SBCC Conference is one conference every SBCC practitioner needs. Every session was very relevant to my job and I wish I could be at many places at the same time to attend all breakout sessions. It was so inspiring to see many SBCC practitioners under one roof; everyone I talked to had a thing to offer to make my practice get one more inch or more further. The conference offered me numerous networks; and most importantly networks that will enable me elevate use of new media in behavior change. This was so relevant in the present world where we do not have to be overtaken by technology in our media mix.

The sessions were well-organized in a way that conceptually similar presentations were effectively bundled together; and that permitted rich discussions. As if to provide a recap for the day, the Keynote speeches were equally related to the topics of the day. For instance, after I presented on integration of culture, religion and health, and shared with other countries on similar interventions, the day dramatically closed with an inspiring experience from South Sudan where Darriel Harris utilized church sermons for health promotion. Darriel narrated how he used the story of baby Jesus, among others, to mobilize communities towards small step actions to ensure newborn care. Thanks to the organizers for organizing motivating speeches full of take home words of wisdom. Kumi Naidoo elevated the role of communication in conservation of the environment. “We cannot save the planet. We can only save ourselves. The planet will continue.” Naidoo. And then there was Ben Lozare who closed the conference in a grand style: “To grow up one needs to grow down.” Indeed we need to grow down through utilization of best practices and evidence in SBCC interventions. This reminded me of the call other participants made for not reinventing the wheel, a lesson that’s well recommended than practiced. If all of us go beyond projectized/institutionalized stories of success and leverage on one another, we will register quick wins and save more lives.

Unlike many international conferences I have attended, this conference opened up to participants in many ways. One unique way was allowing for a Question-and-Answer session after keynote speeches. This, like we always recommend, avoided a one-way-communication (ecumenical) approach, and was quite fitting for communication practitioners. Do as I Do!

As a way forward I will be recommending new ways of utilizing new media in our project as well as those implemented by the Ministry of Health; being an active member of various Communication Technical Working Groups at ministerial level. I will be recommending a more organic approach to integrating religion and health communication i.e. using real biblical events to identify and contextualize relevant health messages. This is something that will require design workshops while learning from best practices of other partners e.g. the South Sudan intervention. Use of games in communicating to illiterate communities is another lesson I have taken home. In future projects I will be exploring on how best to utilize indigenous games for health promotion. More importantly, I will be inviting partners to the springboard for health Communication and will actively work towards establishing a country page and making the Malawi practitioners active not only virtually through the page but also physically through in-country meetings.

The SBCC International Conference is one conference that has to stay as long as there is need for a concerted communication effort to improve health. I would not hesitate to recommend this to any communication practitioner. It is a place to be!

The International SBCC Summit – The Much Awaited One

by Nirmalya Mukherjee, MSW, MPH, Director, MANT, India

The maiden International Social and Behavior Change Communication (SBCC) Summit, held in Addis Ababa, Ethiopia on and from 8th February to 10th February 2016, offered a valuable opportunity for the practitioners and students to interact with one another and share valuable resources and successful models which could be of use in the coming days in the so far unexplored areas with new and defined target groups. The critical analysis of what we have been doing is also important for all of us who have been implementing various SBCC projects in many parts of the world and have been engaged in a comprehensive struggle for establishing social justice. The speakers debated over many issues including the cutting-edge approaches of SBCC which is really thought-provoking, I believe.

It is really interesting to interact with people who have been in this field of work for a long time, say-20-30 years. The evolution of the pattern over the years discussed by them reasserts that there is no need for re-scripting the narratives of it again and again. In addition, in many subsequent sessions it was clearly mentioned how the individual behaviour change approaches have been replaced by the approach called “rights-based-communication for social change”. Result oriented SBCC as opined, needs interventions that are grounded on research and theories, and based on sound and facile documentation, recording and reporting, monitoring, and evaluation and for that matter regular review of planning and managing processes should be in place. It is discussed in great detail that SBCC interventions should not be a stand-alone initiative rather it should be multi-dimensional and multi- disciplinary in its approach to bring wider and palpable impact in the target community.  A mix of communication channels is also a widely accepted approach which appeared successful when presented. Various factors and structural influences, as discussed, are also to be looked into in conceptualizing, planning and managing SBCC programmes. On the other hand, contemporary research findings combined with theoretical frameworks should be taken care of in conceiving SBCC interventions as found in many presentations.

It is a fact that many SBCC interventions have succeeded in achieving the desired goals pertaining to generating awareness among target audiences across the world. Approaches such as traditional ones like radio programmes, print media, street plays/theatre for development, localised IPC and mass media campaigns; IC- based new approaches like social media campaign, campaign through mobile phones and the like have been used to promote healthy behaviour. It is noteworthy that the advent of new technologies, proliferation of contents/messages and presence of many communication channels empowered us to have many tools in our toolbox that were never tested or used before. Many programmes, as presented, have been implemented in many countries simultaneously with considerable success.

However, it is also a fact that many SBCC initiatives have failed to go beyond awareness generation. Information provided to the target audiences is felt necessary but it is not sufficient for addressing the social problems and changing the behaviour in the desired direction.

Hence, with celebration of many successful initiatives, the failures of SBCC interventions must be discussed in details to learn from the mistakes committed and thereby avoid those mistakes in future interventions. In addition, the small initiatives with great potential of scalability should also be given the due importance it demands. The initiatives generating the same evidence should be replaced by such small ones which could be implemented to generate new evidence.

Lastly, a Summit like this should be organised at regular intervals to give the opportunity to all who have been engaged in the SBCC programme implementation to share and learn from real life experiences which, I believe, will form the foundation of real learning, providing a scope for replication. After all, a success is a success, is a success! Kudos to the organizers for conceiving and organizing the summit, which has been long overdue, and thereby providing for the concerned ones an appropriate platform for a discussion on SBCC!!

Registration for the Summit is Closed

The extended registration period to attend the SBCC Summit is now closed. Attendance numbers for the event, which will take place February 8-10, 2016 at the United Nations Conference Centre Addis Ababa, Ethiopia has reached capacity.

For those who are attending, take some time to preview the Summit program. There you’ll find the full three-day agenda, along with featured activities like Blue Sky Sessions. The Blue Sky sessions will provide interested participants with the opportunity to discuss critical questions in the field of SBCC in an open, lightly-facilitated format. Discussion topics include:

The Summit will be chronicled digitally via a featured group on Springboard for Health Communication, an online network for social and behavior change communication professionals. Whether you’ll be in Addis, or just want to keep up with happenings at the #SBCCSummit, join the group to connect with speakers and attendees.