About the 2018 Summit
The collective power of people to transform the social and political structures that govern their lives is the true heart of development. Social and Behavior Change Communication engages and supports people to shift norms, change behaviors, and amplify the voices needed to address the persistent development challenges the world faces today: extreme poverty, gender inequities, public health emergencies, acute and chronic diseases, climate change, and democracy and governance among others.
SBCC is an essential component of the global development agenda and is critical for sustained and substantive progress towards the Sustainable Development Goals (SDGs), country development plans, and multilateral policies. The full potential of SBCC to catalyze transformative change, however, remains unharnessed despite evidence that it can and does have a positive impact.
The 2018 International Social and Behavior Change Communication Summit featuring Entertainment Education is organized to understand better what works in shifting social norms, changing behaviors and amplifying the voice of those who have most at stake in the success of development efforts. It is also designed to wrestle with the profound issues of social justice and agenda setting that affect these decisions. Who decides, for example, what behaviors need changing or which norms should be shifted? How can people’s realities and voices be put at the center of such change? How much emphasis should be placed on shifting norms and behaviors when power structures, policy environments or lack of services may constitute problems that overwhelm the capacity of individuals or communities to act?
The 2018 SBCC Shifting Norms, Changing Behaviour, Amplifying Voice: What Works? Summit stands on the shoulders of the SBCC Summit held in Addis Ababa, Ethiopia in February 2016. Over 750 people gathered at the Addis conference, which focused on the “Art and Science of Social and Behavior Change” and highlighted the diversity and richness of different approaches being used. The 2018 What Works Summit will focus on making sense of this diversity, and especially on understanding which approaches work best.