{"id":9192,"date":"2026-04-08T17:59:04","date_gmt":"2026-04-08T17:59:04","guid":{"rendered":"https:\/\/sbccsummit.org\/?p=9192"},"modified":"2026-04-08T17:59:04","modified_gmt":"2026-04-08T17:59:04","slug":"what-if-weve-been-telling-the-wrong-stories","status":"publish","type":"post","link":"https:\/\/sbccsummit.org\/en\/2026\/04\/08\/what-if-weve-been-telling-the-wrong-stories\/","title":{"rendered":"What if we\u2019ve been telling the wrong stories?"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The most interesting stories in social and behavior change communication aren\u2019t always the ones we expect. They\u2019re the ones that challenge what we think we know.<\/p>\n<p>At the 2026 International SBCC Summit, our\u00a0<strong>&#8220;10-minute Stories That Flip the Script&#8221;<\/strong>\u00a0sessions will spotlight bold, unexpected approaches to social and behavior change from communities and countries around the world. These aren\u2019t polished success narratives. They are real, human stories that question assumptions, shift power, and open new possibilities.<\/p>\n<p>Here are a few of the stories you\u2019ll hear:<\/p>\n<p>\ud83c\udfa4\u00a0<strong>Voices we don\u2019t usually center.<\/strong>\u00a0When the messenger changes, everything shifts\u2014from a sex worker redefining safer sex conversations to waste pickers claiming dignity and youth stepping into national decision-making.<\/p>\n<p>\ud83c\udf0d\u00a0<strong>Rethink who drives change.<\/strong>\u00a0<strong>And how<\/strong>. From farmers in Nepal shaping antimicrobial resistance solutions through their own stories to citizens in Nigeria turning 60-second videos into evidence for health system accountability, these stories show what happens when change is led\u2014not delivered.<\/p>\n<p>\ud83d\udca1\u00a0<strong>Challenge the systems behind the stories.\u00a0<\/strong>What if financing gaps are actually behavior gaps? These stories reveal how power, norms, and systems drive outcomes, and how they can be reimagined.<\/p>\n<p>\ud83c\udfa7\u00a0<strong>Storytelling becomes strategy.\u00a0<\/strong>From hotlines that spark 200,000+ conversations to music, film, and participatory video that travel through communities, these stories show how storytelling becomes a system for dialogue, ownership, and action.<\/p>\n<p>Each story is just 10 minutes \u2013 but the ideas will stay with you far longer.<\/p>\n<p>These sessions are about more than inspiration. They\u2019re about reimagining what\u2019s possible when we flip the script on who speaks, who decides, and what counts as evidence.<\/p>\n<p>\ud83d\udccd Panama City, Panama<br \/>\n\ud83d\uddd3 June 22\u201326, 2026<\/p>\n<p>Join us and discover the stories that are reshaping the future of SBCC.<\/p>\n<p><a href=\"https:\/\/sbccsummit.dryfta.com\/component\/dryfta\/register\/login\">Register here<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"The most interesting stories in social and behavior change communication aren\u2019t always the ones we expect. They\u2019re the ones that challenge what we think we know. At the 2026 International SBCC Summit, our\u00a0\"10-minute Stories That Flip the Script\"\u00a0sessions will spotlight [...]","protected":false},"author":1,"featured_media":8830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What if we\u2019ve been telling the wrong stories? - International SBCC Summit<\/title>\n<meta name=\"description\" content=\"Explore powerful storytelling in social and behavior change\u2014real stories that challenge norms, shift power, and inspire action worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbccsummit.org\/en\/2026\/04\/08\/what-if-weve-been-telling-the-wrong-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What if we\u2019ve been telling the wrong stories? 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