{"id":9367,"date":"2026-06-04T10:54:03","date_gmt":"2026-06-04T10:54:03","guid":{"rendered":"https:\/\/sbccsummit.org\/?p=9367"},"modified":"2026-06-04T10:54:03","modified_gmt":"2026-06-04T10:54:03","slug":"ruben-blades-to-headline-sbcc-summit-plenary-on-music-culture-and-social-change","status":"publish","type":"post","link":"https:\/\/sbccsummit.org\/en\/2026\/06\/04\/ruben-blades-to-headline-sbcc-summit-plenary-on-music-culture-and-social-change\/","title":{"rendered":"Rub\u00e9n Blades to Headline SBCC Summit Plenary on Music, Culture, and Social Change"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span data-contrast=\"auto\"><strong>PANAMA CITY, Panama<\/strong> \u2014\u00a0The\u00a0<\/span><a href=\"https:\/\/sbccsummit.org\/\"><span data-contrast=\"none\">2026 International Social and Behavior Change Communication (SBCC) Summit<\/span><\/a><span data-contrast=\"auto\">\u00a0will welcome Panamanian singer, songwriter, actor, former\u00a0minister of tourism\u00a0and activist Rub\u00e9n Blades for a plenary conversation at 4 p.m. on Wednesday, June 24.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In a conversation with Carlos Chirinos,\u00a0a professor at New York University,\u00a0Blades will reflect on the power of storytelling, culture and music to shape public understanding, strengthen\u00a0communities\u00a0and inspire social change. Drawing on a career that spans more than five decades, the discussion will explore the role artists can play in elevating social issues, fostering\u00a0dialogue\u00a0and advancing shared values.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Widely recognized as one of the most influential voices in Latin American music, Blades has built a body of work that examines themes of identity, justice, migration, inequality,\u00a0family\u00a0and civic responsibility. His songs have connected with audiences across generations and the world while\u00a0demonstrating\u00a0how popular culture can contribute to broader conversations about social change.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For participants in the SBCC Summit, the plenary offers a unique opportunity to hear from an artist whose work has consistently bridged entertainment, public\u00a0discourse\u00a0and social engagement. The conversation will examine how narratives conveyed through music can resonate across communities, influence public\u00a0perceptions\u00a0and help shape collective understanding of social issues.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To\u00a0participate\u00a0in\u00a0Blades\u2019 session,\u00a0<\/span><a href=\"https:\/\/sbccsummit.org\/en\/\"><span data-contrast=\"none\">register<\/span><\/a><span data-contrast=\"auto\">\u00a0for the Summit.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The session reflects the broader mission of the 2026 SBCC Summit, which brings together practitioners, researchers, policymakers,\u00a0advocates\u00a0and communicators from around the world to advance evidence-based approaches to social and behavior change. Under the theme \u201cThe Power of Connection: Reimagining Knowledge, Action and Equity in a Changing SBCC Landscape,\u201d the Summit will explore innovative strategies for addressing complex social challenges through communication, collaboration, and community engagement.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The conversation also complements a separate Summit presentation by Chirinos\u00a0and Rafael Obreg\u00f3n\u00a0of UNICEF\u00a0later in the week examining the social impact of Blades&#8217; landmark song \u201cAmor y Control.\u201d\u00a0The research explores how music can reinforce social values and influence\u00a0perceptions\u00a0of social norms, a key pillar in the SBCC field.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By bringing one of Latin America&#8217;s most respected cultural figures to the Summit stage,\u00a0this plenary underscores\u00a0the growing recognition that lasting social change is influenced not only by policies and programs, but also by the stories, voices and cultural experiences that connect people to one another.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>About the 2026 International SBCC Summit\u202f\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">The International SBCC Summit is the leading global gathering of social and behavior change professionals. Held June 22\u201326, 2026, in Panama City, Panama, the Summit\u00a0convenes\u00a0experts from across sectors to share evidence, strengthen practice, and advance communication strategies that improve lives and communities around the world.\u00a0<\/span><a href=\"https:\/\/sbccsummit.org\/\"><span data-contrast=\"none\">Tickets<\/span><\/a><span data-contrast=\"auto\">\u00a0are still available.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rub\u00e9n Blades joins the 2026 International SBCC Summit in Panama City for a special plenary on storytelling, culture, music, and social 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