{"id":9066,"date":"2026-01-13T16:31:48","date_gmt":"2026-01-13T16:31:48","guid":{"rendered":"https:\/\/sbccsummit.org\/?p=9066"},"modified":"2026-01-14T16:46:20","modified_gmt":"2026-01-14T16:46:20","slug":"panama-sera-sede-de-la-cumbre-internacional-de-comunicacion-para-el-cambio-social-y-de-comportamiento-sbcc-summit-2026","status":"publish","type":"post","link":"https:\/\/sbccsummit.org\/es\/2026\/01\/13\/panama-sera-sede-de-la-cumbre-internacional-de-comunicacion-para-el-cambio-social-y-de-comportamiento-sbcc-summit-2026\/","title":{"rendered":"Panam\u00e1 ser\u00e1 sede de la Cumbre Internacional de Comunicaci\u00f3n para el Cambio Social y de Comportamiento (SBCC Summit) 2026."},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><b>Panam\u00e1, 13 de enero de 2025.<\/b><span style=\"font-weight: 400;\"> Panam\u00e1 sigue fortaleciendo su posicionamiento como centro internacional de congresos y convenciones con la realizaci\u00f3n de la<\/span><b> Cumbre Internacional de Comunicaci\u00f3n para el Cambio Social y de Comportamiento (SBCC, por sus siglas en ingl\u00e9s) 2026<\/b><span style=\"font-weight: 400;\">, el principal encuentro mundial de profesionales en comunicaci\u00f3n para el desarrollo sostenible, que se celebrar\u00e1 del <\/span><b>Del 22 al 26 de junio de 2026<\/b><span style=\"font-weight: 400;\"> en el <\/span><b>Centro de Convenciones de Panam\u00e1<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El evento reunir\u00e1 durante cinco d\u00edas a m\u00e1s de 1800 participantes, entre profesionales, investigadores, periodistas, defensores de la juventud, donantes y responsables de pol\u00edticas p\u00fablicas procedentes de m\u00e1s de 125 pa\u00edses.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cLa elecci\u00f3n de Panam\u00e1 como sede confirma la confianza internacional en nuestra infraestructura, conectividad y capacidad para albergar eventos globales, fortaleciendo su posicionamiento como centro de congresos y convenciones, con un impacto directo en la ocupaci\u00f3n hotelera, el consumo local y la visibilidad internacional del pa\u00eds.\u201d<\/span><\/i><span style=\"font-weight: 400;\">, afirm\u00f3 Gloria De Le\u00f3n, administradora general de la Autoridad de Turismo de Panam\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el lema \u201c<\/span><i><span style=\"font-weight: 400;\">El poder de la conexi\u00f3n: reimaginando el conocimiento, la acci\u00f3n y la equidad en un panorama cambiante de la SBCC<\/span><\/i><span style=\"font-weight: 400;\">\u201dLa Cumbre Internacional de SBCC Summit 2026 se enfocar\u00e1 en la colaboraci\u00f3n, la innovaci\u00f3n y la equidad como respuestas estrat\u00e9gicas frente a los desaf\u00edos globales actuales. Se presentar\u00e1n soluciones transformadoras y experiencias locales con impacto global, abordando temas como la salud p\u00fablica, la educaci\u00f3n, el cambio clim\u00e1tico y la seguridad alimentaria.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">La Cumbre SBCC es m\u00e1s que una conferencia; es un movimiento.\u201d<\/span><\/i><span style=\"font-weight: 400;\">, afirm\u00f3 <\/span><b>Debora B. Freitas L\u00f3pez<\/b><span style=\"font-weight: 400;\">, copresidenta de la Secretar\u00eda de la Cumbre y directora ejecutiva del Centro Johns Hopkins para Programas de Comunicaci\u00f3n<\/span><i><span style=\"font-weight: 400;\">. \u201cEn un momento de crisis global sin precedentes, que van desde la disrupci\u00f3n clim\u00e1tica hasta los cambios en los modelos de financiamiento, esta Cumbre nos brindar\u00e1 el espacio para repensar c\u00f3mo nos conectamos, colaboramos y actuamos en favor de sociedades m\u00e1s saludables y justas\u00bb.<\/span><\/i><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El programa de la Cumbre se articular\u00e1 en torno a cuatro ejes tem\u00e1ticos interconectados:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conexi\u00f3n y relaciones, centrado en el liderazgo basado en la confianza, la colaboraci\u00f3n y la construcci\u00f3n de un liderazgo compartido.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conocimiento y evidencia, que replantea qu\u00e9 se considera evidencia v\u00e1lida y qui\u00e9n participa en su definici\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acci\u00f3n e impacto, orientado a la movilizaci\u00f3n de sistemas y comunidades para fortalecer la resiliencia social a trav\u00e9s de la innovaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inclusi\u00f3n y equidad, que explora el uso \u00e9tico de la tecnolog\u00eda, el poder de las narrativas y las pr\u00e1cticas ancestrales y culturales para promover la dignidad y la justicia.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La Cumbre est\u00e1 copresidida por el Centro Johns Hopkins para Programas de Comunicaci\u00f3n (CCP), perteneciente a la Escuela Bloomberg de Salud P\u00fablica de la Universidad Johns Hopkins, y el Centro para la Comunicaci\u00f3n y el Impacto Social (CCSI), junto con un conjunto de organizaciones globales y regionales que respaldan su alcance y relevancia internacional. A nivel local, el encuentro cuenta con el respaldo del Ministerio de Desarrollo Social, la Autoridad de Turismo de Panam\u00e1 y PROMTUR Panam\u00e1.<\/span><\/p>\n<p><b>Acerca de la Cumbre SBCC<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La Cumbre Internacional de Comunicaci\u00f3n para el Cambio Social y de Comportamiento (SBCC) 2026 es el principal encuentro global para impulsar el cambio social mediante la comunicaci\u00f3n, la participaci\u00f3n comunitaria y los enfoques participativos. Para m\u00e1s informaci\u00f3n, visite <\/span><a href=\"https:\/\/sbccsummit.org\/es\/\"><span style=\"font-weight: 400;\">https:\/\/sbccsummit.org<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Acerca de PROMTUR Panam\u00e1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">PROMTUR Panam\u00e1 es la organizaci\u00f3n de mercadeo de destino (DMO) encargada de la promoci\u00f3n y mercadeo internacional de Panam\u00e1 para todos los segmentos tur\u00edsticos. La DMO trabaja en colaboraci\u00f3n con la Autoridad de Turismo de Panam\u00e1 (ATP), instituci\u00f3n gubernamental, as\u00ed como con el sector privado para posicionar al pa\u00eds como un destino aut\u00e9ntico, donde la riqueza natural, la vida salvaje, la aventura y la cultura convergen para ofrecer experiencias \u00fanicas a los viajeros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conozca m\u00e1s sobre PROMTUR Panam\u00e1 en www.promturpanama.com, s\u00edganos como promtur_panama en <\/span><a href=\"https:\/\/twitter.com\/promtur_panama\"><span style=\"font-weight: 400;\">Gorjeo<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/promtur_panama\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\"> y <\/span><a href=\"https:\/\/www.linkedin.com\/company\/promtur\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2070\" height=\"286\" src=\"https:\/\/sbccsummit.org\/wp-content\/uploads\/2026\/01\/press-logos.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Panam\u00e1, 13 de enero de 2025. Panam\u00e1 contin\u00faa fortaleciendo su posicionamiento como HUB internacional de congresos y convenciones con la realizaci\u00f3n de la Cumbre Internacional de Comunicaci\u00f3n para el Cambio Social y de Comportamiento (SBCC, por sus siglas en ingl\u00e9s) [...]","protected":false},"author":1,"featured_media":8830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Panam\u00e1 ser\u00e1 sede de la Cumbre Internacional de Comunicaci\u00f3n para el Cambio Social y de Comportamiento (SBCC Summit) 2026 - International SBCC Summit<\/title>\n<meta name=\"description\" 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