{"id":9192,"date":"2026-04-08T17:59:04","date_gmt":"2026-04-08T17:59:04","guid":{"rendered":"https:\/\/sbccsummit.org\/?p=9192"},"modified":"2026-04-08T17:59:04","modified_gmt":"2026-04-08T17:59:04","slug":"what-if-weve-been-telling-the-wrong-stories","status":"publish","type":"post","link":"https:\/\/sbccsummit.org\/es\/2026\/04\/08\/what-if-weve-been-telling-the-wrong-stories\/","title":{"rendered":"\u00bfY si hemos estado contando las historias equivocadas?"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Las historias m\u00e1s interesantes en comunicaci\u00f3n para el cambio social y de comportamiento no siempre son las que esperamos. Son aquellas que desaf\u00edan lo que creemos saber.<\/p>\n<p>En la Cumbre Internacional de SBCC 2026, nuestra\u00a0<strong>\u201cHistorias de 10 minutos que cambian el guion\u201d<\/strong>\u00a0Las sesiones destacar\u00e1n enfoques audaces e inesperados para el cambio social y de comportamiento de comunidades y pa\u00edses de todo el mundo. Estas no son narrativas de \u00e9xito pulidas. Son historias humanas reales que cuestionan suposiciones, cambian el poder y abren nuevas posibilidades.<\/p>\n<p>Estas son algunas de las historias que escuchar\u00e1:<\/p>\n<p>\ud83c\udfa4\u00a0<strong>Voces que no solemos centrar.<\/strong>\u00a0Cuando cambia el mensajero, todo se transforma: desde una trabajadora sexual redefiniendo las conversaciones sobre sexo seguro hasta recicladores exigiendo dignidad y j\u00f3venes asumiendo roles en la toma de decisiones nacionales.<\/p>\n<p>\ud83c\udf0d\u00a0<strong>Replantear qui\u00e9n impulsa el cambio.<\/strong>\u00a0<strong>Y c\u00f3mo<\/strong>. Desde agricultores en Nepal que dan forma a soluciones para la resistencia a los antimicrobianos a trav\u00e9s de sus propias historias, hasta ciudadanos en Nigeria que convierten videos de 60 segundos en evidencia para la rendici\u00f3n de cuentas del sistema de salud, estas historias muestran lo que sucede cuando el cambio es liderado, no entregado.<\/p>\n<p>\ud83d\udca1\u00a0<strong>Cuestione los sistemas detr\u00e1s de las historias.\u00a0<\/strong>\u00bfY si los d\u00e9ficits de financiamiento fueran en realidad d\u00e9ficits de comportamiento? Estas historias revelan c\u00f3mo el poder, las normas y los sistemas impulsan los resultados, y c\u00f3mo pueden ser reimaginados.<\/p>\n<p>\ud83c\udfa7\u00a0<strong>El arte de contar historias se convierte en estrategia.\u00a0<\/strong>Desde l\u00edneas telef\u00f3nicas que generan m\u00e1s de 200.000 conversaciones hasta m\u00fasica, cine y video participativo que recorren las comunidades, estas historias muestran c\u00f3mo la narraci\u00f3n se convierte en un sistema para el di\u00e1logo, la apropiaci\u00f3n y la acci\u00f3n.<\/p>\n<p>Cada historia dura solo 10 minutos, pero las ideas permanecer\u00e1n con usted mucho m\u00e1s tiempo.<\/p>\n<p>Estas sesiones son m\u00e1s que inspiraci\u00f3n. Se trata de reimaginar lo que es posible cuando cambiamos las reglas sobre qui\u00e9n habla, qui\u00e9n decide y qu\u00e9 se considera evidencia.<\/p>\n<p>Ciudad de Panam\u00e1, Panam\u00e1<br \/>\n22 al 26 de junio de 2026<\/p>\n<p>\u00danase a nosotros y descubra las historias que est\u00e1n remodelando el futuro del CCPS.<\/p>\n<p><a href=\"https:\/\/sbccsummit.dryfta.com\/es\/userlogin\">Reg\u00edstrate aqu\u00ed<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"The most interesting stories in social and behavior change communication aren\u2019t always the ones we expect. They\u2019re the ones that challenge what we think we know. At the 2026 International SBCC Summit, our\u00a0\"10-minute Stories That Flip the Script\"\u00a0sessions will spotlight [...]","protected":false},"author":1,"featured_media":8830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What if we\u2019ve been telling the wrong stories? - International SBCC Summit<\/title>\n<meta name=\"description\" content=\"Explore powerful storytelling in social and behavior change\u2014real stories that challenge norms, shift power, and inspire action worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbccsummit.org\/es\/2026\/04\/08\/what-if-weve-been-telling-the-wrong-stories\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What if we\u2019ve been telling the wrong stories? 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