{"id":9505,"date":"2026-06-23T10:48:46","date_gmt":"2026-06-23T10:48:46","guid":{"rendered":"https:\/\/sbccsummit.org\/?p=9505"},"modified":"2026-06-23T23:22:12","modified_gmt":"2026-06-23T23:22:12","slug":"day-one-at-the-2026-international-sbcc-summit-connection-culture-and-community","status":"publish","type":"post","link":"https:\/\/sbccsummit.org\/es\/2026\/06\/23\/day-one-at-the-2026-international-sbcc-summit-connection-culture-and-community\/","title":{"rendered":"D\u00eda Uno en la Cumbre Internacional SBCC 2026: Conexi\u00f3n, Cultura y Comunidad"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>La Cumbre Internacional de Comunicaci\u00f3n para el Cambio Social y de Comportamiento (SBCC) 2026 se inaugur\u00f3 el lunes ante una sala repleta, con voces globales ya en movimiento y un impulso que se constru\u00eda desde el principio.<\/p>\n<p>Participantes de todo el mundo se reunieron para reflexionar, reconectar y repensar c\u00f3mo la comunicaci\u00f3n impulsa el cambio social en un panorama global cada vez m\u00e1s complejo.<\/p>\n<p>La ceremonia de apertura concluy\u00f3 con una vibrante presentaci\u00f3n de la Compa\u00f1\u00eda Nacional de Danza Folcl\u00f3rica de Panam\u00e1, dando la bienvenida a los participantes al pa\u00eds anfitri\u00f3n a trav\u00e9s de la m\u00fasica, la danza y la tradici\u00f3n cultural.<\/p>\n<h3>Una Cumbre Fundamentada en la Conexi\u00f3n<\/h3>\n<p>Cientos de profesionales, investigadores, responsables de pol\u00edticas y l\u00edderes comunitarios se reunieron el lunes en Panam\u00e1 para inaugurar la Cumbre con un fuerte enfoque en la conexi\u00f3n en un panorama global en r\u00e1pida transformaci\u00f3n.<\/p>\n<p>\u201cLa conexi\u00f3n est\u00e1 en el centro del cambio social y de comportamiento. Tambi\u00e9n est\u00e1 en el centro de esta Cumbre\u201d, dijo la copresidenta de la Cumbre, Debora Freitas L\u00f3pez, directora ejecutiva del Centro de Programas de Comunicaci\u00f3n de Johns Hopkins.<\/p>\n<p>La Copresidenta de la Cumbre, Babafunke Fagbemi, directora ejecutiva del Centre for Communication and Social Impact (CCSI), enfatiz\u00f3 que las relaciones y el contexto son esenciales para un cambio significativo.<\/p>\n<p>\u201cEl cambio real y duradero depende de algo m\u00e1s profundo: las relaciones, la confianza, el contexto y nuestra capacidad para comprender y responder a las realidades vividas por las personas\u201d, dijo.<\/p>\n<p>La decana de la Escuela de Salud P\u00fablica Bloomberg de Johns Hopkins, Keshia Pollack Porter, subray\u00f3 la urgencia de la confianza en la comunicaci\u00f3n de salud p\u00fablica.<\/p>\n<p>\u201cLa informaci\u00f3n por s\u00ed sola no cambia vidas\u201d, dijo. \u201cLa confianza, las relaciones y las conexiones humanas s\u00ed lo hacen\u201d.\u201d<\/p>\n<p>Representantes del gobierno de Panam\u00e1 reforzaron ese mensaje, enmarcando la comunicaci\u00f3n como una herramienta para la equidad, la inclusi\u00f3n y la transformaci\u00f3n social.<\/p>\n<h3>De la Sesi\u00f3n Plenaria de Apertura: Enfoques Locales, Ancestrales y Culturales para la Comunicaci\u00f3n para el Cambio de Comportamiento<\/h3>\n<p>La sesi\u00f3n plenaria inaugural cambi\u00f3 el enfoque de los mensajes institucionales a la experiencia vivida, desafiando a los participantes a repensar la comunicaci\u00f3n misma, no como una herramienta unidireccional, sino como un proceso cultural y pol\u00edtico moldeado por el poder, la identidad y el lugar.<\/p>\n<p>El moderador Lorenzo Vargas Mantilla abri\u00f3 la discusi\u00f3n proponiendo dejar atr\u00e1s los enfoques tradicionales de arriba hacia abajo y avanzar hacia una comprensi\u00f3n m\u00e1s arraigada de la comunicaci\u00f3n como algo incrustado en las realidades sociales.<\/p>\n<p>La discusi\u00f3n luego se centr\u00f3 en la experiencia ind\u00edgena y la narrativa liderada por la comunidad.<\/p>\n<p>La l\u00edder ember\u00e1 Omayra Casam\u00e1 enfatiz\u00f3 el papel de la historia y la memoria colectiva en la formaci\u00f3n de la identidad y la continuidad, describiendo la memoria como algo que informa activamente c\u00f3mo las comunidades entienden el presente y qu\u00e9 llevan adelante.<\/p>\n<p>Desde la Amazon\u00eda ecuatoriana, Yutsu Maiche, comunicador, cineasta y m\u00fasico shuar, describi\u00f3 la comunicaci\u00f3n como una autorepresentaci\u00f3n arraigada en la autonom\u00eda territorial. Destac\u00f3 c\u00f3mo las comunidades ind\u00edgenas est\u00e1n construyendo sus propios sistemas de narraci\u00f3n a trav\u00e9s del cine, la formaci\u00f3n y la producci\u00f3n colectiva, fortaleciendo el control sobre sus relatos.<\/p>\n<p>Desde la regi\u00f3n colombiana de Montes de Mar\u00eda, Soraya Bayuelo Castellar reflexion\u00f3 sobre d\u00e9cadas de conflicto y el arduo trabajo de recuperar el poder narrativo en comunidades a menudo definidas por la violencia y el estigma. Enfatiz\u00f3 la memoria como una forma de resistencia y una manera de asegurar que las comunidades sean comprendidas a trav\u00e9s de sus propias historias en lugar de etiquetas o estad\u00edsticas externas.<\/p>\n<p>Adebayo Fayoyin, presidente de la Sociedad Africana para el Cambio Social y de Comportamiento, reforz\u00f3 el hilo conductor m\u00e1s amplio de la discusi\u00f3n, enfatizando que la comunicaci\u00f3n no puede entenderse fuera de contexto. Se\u00f1al\u00f3 la importancia del lugar, la cultura y las realidades vividas en la configuraci\u00f3n de c\u00f3mo se dise\u00f1a, interpreta y practica la comunicaci\u00f3n.<\/p>\n<p>A trav\u00e9s de diversas perspectivas, emergi\u00f3 un mensaje compartido: la comunicaci\u00f3n no es simplemente una herramienta para el cambio, sino que es moldeada por quienes viven sus realidades. Aquellos m\u00e1s cercanos a la experiencia no solo forman parte de la historia; son quienes la definen.<\/p>\n<h3>Voces de la Cumbre<\/h3>\n<p>Para Wame Jallow, Directora Ejecutiva de Shuga Global, la Cumbre trata sobre la conexi\u00f3n en tiempos de restricci\u00f3n.<\/p>\n<p>\u201cEstoy aqu\u00ed para aprender y escuchar c\u00f3mo todos estamos afrontando cambios y desaf\u00edos audaces, y para inspirar la innovaci\u00f3n\u201d, dijo.<\/p>\n<p>Ella tambi\u00e9n se\u00f1al\u00f3 una tensi\u00f3n definitoria en el campo actual.<\/p>\n<p>\u201cEn una \u00e9poca de financiaci\u00f3n decreciente, la creaci\u00f3n de ecosistemas y la construcci\u00f3n de alianzas son de suma importancia.\u201d<\/p>\n<h3>Perspectivas del primer d\u00eda<\/h3>\n<p>A lo largo del d\u00eda, los participantes expusieron varios temas recurrentes:<\/p>\n<p><strong>Escuche primero, construya confianza siempre.<\/strong> El cambio de comportamiento real comienza cuando las comunidades se sienten escuchadas, no cuando se les habla.<\/p>\n<p><strong>Dise\u00f1o para personas reales, no para suposiciones.<\/strong> Las soluciones m\u00e1s s\u00f3lidas surgen de la experiencia vivida.<\/p>\n<p><strong>La disrupci\u00f3n es una invitaci\u00f3n.<\/strong> Este momento presenta una oportunidad para construir de manera diferente, liderada por quienes est\u00e1n m\u00e1s cerca del problema.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"The 2026 International Social and Behavior Change Communication (SBCC) Summit opened Monday to a full room, global voices already in motion and momentum building from the outset. Participants from around the world gathered to reflect, reconnect and rethink how communication [...]","protected":false},"author":1,"featured_media":8830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Day One at the 2026 International SBCC Summit: Connection, Culture and Community - International SBCC Summit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbccsummit.org\/es\/2026\/06\/23\/day-one-at-the-2026-international-sbcc-summit-connection-culture-and-community\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Day One at the 2026 International SBCC Summit: Connection, Culture and Community - 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