{"id":9192,"date":"2026-04-08T17:59:04","date_gmt":"2026-04-08T17:59:04","guid":{"rendered":"https:\/\/sbccsummit.org\/?p=9192"},"modified":"2026-04-08T17:59:04","modified_gmt":"2026-04-08T17:59:04","slug":"what-if-weve-been-telling-the-wrong-stories","status":"publish","type":"post","link":"https:\/\/sbccsummit.org\/fr\/2026\/04\/08\/what-if-weve-been-telling-the-wrong-stories\/","title":{"rendered":"Et si nous racontions de mauvaises histoires ?"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Les histoires les plus int\u00e9ressantes en mati\u00e8re de communication pour le changement social et comportemental ne sont pas toujours celles que l'on attend. Ce sont celles qui remettent en question ce que nous croyons savoir.<\/p>\n<p>Lors du Sommet international de la CSTC de 2026, notre\u00a0<strong>\u201cHistoires de 10 minutes qui inversent la donne\u201d<\/strong>\u00a0Les sessions mettront en lumi\u00e8re des approches audacieuses et inattendues du changement social et comportemental, issues de communaut\u00e9s et de pays du monde entier. Il ne s'agit pas de r\u00e9cits de succ\u00e8s polis. Ce sont de v\u00e9ritables histoires humaines qui remettent en question les hypoth\u00e8ses, d\u00e9placent le pouvoir et ouvrent de nouvelles possibilit\u00e9s.<\/p>\n<p>Voici quelques-unes des histoires que vous entendrez :<\/p>\n<p>\ud83c\udfa4\u00a0<strong>Des voix que nous ne mettons pas habituellement en avant.<\/strong>\u00a0Lorsque le messager change, tout se transforme \u2014 de travailleuses du sexe red\u00e9finissant les conversations sur le sexe prot\u00e9g\u00e9, \u00e0 des r\u00e9cup\u00e9rateurs revendiquant leur dignit\u00e9 et \u00e0 la jeunesse s'impliquant dans la prise de d\u00e9cisions nationales.<\/p>\n<p>\ud83c\udf0d\u00a0<strong>Repenser qui pilote le changement.<\/strong>\u00a0<strong>Et comment<\/strong>. Des agriculteurs n\u00e9palais fa\u00e7onnent des solutions \u00e0 la r\u00e9sistance aux antimicrobiens \u00e0 travers leurs propres r\u00e9cits aux citoyens nig\u00e9rians qui transforment des vid\u00e9os de 60 secondes en preuves de la responsabilit\u00e9 du syst\u00e8me de sant\u00e9, ces histoires montrent ce qui se passe lorsque le changement est men\u00e9, et non apport\u00e9.<\/p>\n<p>\ud83d\udca1\u00a0<strong>Remettre en question les syst\u00e8mes derri\u00e8re les r\u00e9cits.\u00a0<\/strong>Et si les lacunes de financement \u00e9taient en r\u00e9alit\u00e9 des lacunes comportementales ? Ces r\u00e9cits r\u00e9v\u00e8lent comment le pouvoir, les normes et les syst\u00e8mes influencent les r\u00e9sultats, et comment ils peuvent \u00eatre r\u00e9invent\u00e9s.<\/p>\n<p>\ud83c\udfa7\u00a0<strong>Le storytelling devient strat\u00e9gie.\u00a0<\/strong>Des lignes d'assistance t\u00e9l\u00e9phonique qui suscitent plus de 200 000 conversations \u00e0 la musique, au cin\u00e9ma et \u00e0 la vid\u00e9o participative qui traversent les communaut\u00e9s, ces r\u00e9cits montrent comment la narration devient un syst\u00e8me de dialogue, d'appropriation et d'action.<\/p>\n<p>Chaque histoire ne dure que 10 minutes \u2013 mais les id\u00e9es resteront avec vous bien plus longtemps.<\/p>\n<p>Ces sessions visent plus que la simple inspiration. Elles ont pour but de r\u00e9inventer ce qui est possible lorsque nous renversons les r\u00f4les du locuteur, du d\u00e9cideur et de ce qui est consid\u00e9r\u00e9 comme une preuve.<\/p>\n<p>\ud83d\udccd Panama, Panama<br \/>\n22\u201326 juin 2026<\/p>\n<p>Rejoignez-nous et d\u00e9couvrez les histoires qui red\u00e9finissent l'avenir de la communication pour le changement social (CCS).<\/p>\n<p><a href=\"https:\/\/sbccsummit.dryfta.com\/fr\/userlogin\">Inscrivez-vous ici<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"The most interesting stories in social and behavior change communication aren\u2019t always the ones we expect. They\u2019re the ones that challenge what we think we know. At the 2026 International SBCC Summit, our\u00a0\"10-minute Stories That Flip the Script\"\u00a0sessions will spotlight [...]","protected":false},"author":1,"featured_media":8830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What if we\u2019ve been telling the wrong stories? - International SBCC Summit<\/title>\n<meta name=\"description\" content=\"Explore powerful storytelling in social and behavior change\u2014real stories that challenge norms, shift power, and inspire action worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbccsummit.org\/fr\/2026\/04\/08\/what-if-weve-been-telling-the-wrong-stories\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What if we\u2019ve been telling the wrong stories? 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