{"id":9367,"date":"2026-06-04T10:54:03","date_gmt":"2026-06-04T10:54:03","guid":{"rendered":"https:\/\/sbccsummit.org\/?p=9367"},"modified":"2026-06-04T10:54:03","modified_gmt":"2026-06-04T10:54:03","slug":"ruben-blades-to-headline-sbcc-summit-plenary-on-music-culture-and-social-change","status":"publish","type":"post","link":"https:\/\/sbccsummit.org\/fr\/2026\/06\/04\/ruben-blades-to-headline-sbcc-summit-plenary-on-music-culture-and-social-change\/","title":{"rendered":"Rub\u00e9n Blades sera la t\u00eate d'affiche de la s\u00e9ance pl\u00e9ni\u00e8re du SBCC sur la musique, la culture et le changement social"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"translation-block\"><span data-contrast=\"auto\"><strong>PANAMA CITY, Panama<\/strong> \u2014 Le <\/span><a href=\"https:\/\/sbccsummit.org\/fr\/\" target=\"_self\"><span data-contrast=\"none\">Sommet international 2026 sur la communication pour le changement social et comportemental (SBCC)<\/span><\/a><span data-contrast=\"auto\"> accueillera Rub\u00e9n Blades, chanteur, compositeur, acteur, ancien ministre du Tourisme et militant panam\u00e9en, pour une table ronde qui se tiendra le mercredi 24 juin \u00e0 16 h.\u202f<\/span><span>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lors d'une conversation avec Carlos Chirinos, professeur \u00e0 l'Universit\u00e9 de New York, Blades r\u00e9fl\u00e9chira au pouvoir de la narration, de la culture et de la musique pour fa\u00e7onner la compr\u00e9hension publique, renforcer les communaut\u00e9s et inspirer le changement social. S'appuyant sur une carri\u00e8re de plus de cinquante ans, la discussion explorera le r\u00f4le que les artistes peuvent jouer dans la mise en avant des questions sociales, la promotion du dialogue et l'avancement des valeurs communes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Largement reconnu comme l'une des voix les plus influentes de la musique latino-am\u00e9ricaine, Blades a b\u00e2ti une \u0153uvre qui examine les th\u00e8mes de l'identit\u00e9, de la justice, de la migration, de l'in\u00e9galit\u00e9, de la famille et de la responsabilit\u00e9 civique. Ses chansons ont touch\u00e9 des publics de toutes g\u00e9n\u00e9rations et du monde entier, tout en d\u00e9montrant comment la culture populaire peut contribuer \u00e0 des discussions plus larges sur le changement social.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pour les participants au Sommet SBCC, la s\u00e9ance pl\u00e9ni\u00e8re offre une occasion unique d'entendre un artiste dont l'\u0153uvre a constamment fait le lien entre le divertissement, le d\u00e9bat public et l'engagement social. La conversation examinera comment les r\u00e9cits v\u00e9hicul\u00e9s par la musique peuvent r\u00e9sonner \u00e0 travers les communaut\u00e9s, influencer les perceptions publiques et contribuer \u00e0 fa\u00e7onner la compr\u00e9hension collective des questions sociales.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p class=\"translation-block\"><span data-contrast=\"auto\">Pour participer \u00e0 la session de Blades, <\/span><a><span data-contrast=\"none\">inscrivez-vous<\/span><\/a><span data-contrast=\"auto\"> au Sommet.\u202f<\/span><span>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La session refl\u00e8te la mission plus large du Sommet SBCC 2026, qui rassemble des praticiens, des chercheurs, des d\u00e9cideurs, des militants et des communicateurs du monde entier pour faire progresser les approches fond\u00e9es sur des donn\u00e9es probantes en mati\u00e8re de changement social et comportemental. Sous le th\u00e8me \u201c Le pouvoir de la connexion : r\u00e9imaginer la connaissance, l'action et l'\u00e9quit\u00e9 dans un paysage SBCC en \u00e9volution \u201d, le Sommet explorera des strat\u00e9gies innovantes pour relever des d\u00e9fis sociaux complexes par la communication, la collaboration et l'engagement communautaire.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La conversation compl\u00e8te \u00e9galement une pr\u00e9sentation distincte du Sommet par Chirinos et Rafael Obreg\u00f3n de l'UNICEF plus tard dans la semaine, examinant l'impact social de la chanson phare de Blades, \u2019 Amor y Control \u201c. La recherche explore comment la musique peut renforcer les valeurs sociales et influencer la perception des normes sociales, un pilier essentiel du domaine de la communication pour le changement social (SBCC).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En invitant l'une des figures culturelles les plus respect\u00e9es d'Am\u00e9rique latine sur la sc\u00e8ne du Sommet, cette s\u00e9ance pl\u00e9ni\u00e8re souligne la reconnaissance croissante que les changements sociaux durables ne sont influenc\u00e9s pas seulement par les politiques et les programmes, mais aussi par les r\u00e9cits, les voix et les exp\u00e9riences culturelles qui lient les gens entre eux.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Concernant le Sommet International SBCC 2026\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Le Sommet International SBCC est le principal rassemblement mondial des professionnels du changement social et comportemental. Tenue du 22 au 26 juin 2026 dans la ville de Panama, au Panama, cette conf\u00e9rence r\u00e9unit des experts de divers secteurs pour partager des preuves, renforcer les pratiques et faire progresser les strat\u00e9gies de communication qui am\u00e9liorent les vies et les communaut\u00e9s \u00e0 travers le monde.\u00a0<\/span><a href=\"https:\/\/sbccsummit.org\/fr\/\"><span data-contrast=\"none\">Des billets<\/span><\/a><span data-contrast=\"auto\">\u00a0sont toujours disponibles.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Rub\u00e9n Blades se joint au Sommet international SBCC 2026 \u00e0 Panama City pour une pl\u00e9ni\u00e8re sp\u00e9ciale sur la narration, la culture, la musique et le changement social.<\/p>","protected":false},"author":1,"featured_media":8830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rub\u00e9n Blades to Speak at the 2026 SBCC Summit in Panama<\/title>\n<meta name=\"description\" content=\"Rub\u00e9n Blades joins the 2026 International SBCC Summit in Panama City for a special plenary on storytelling, culture, music, and social change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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