{"id":9420,"date":"2026-06-11T11:25:20","date_gmt":"2026-06-11T11:25:20","guid":{"rendered":"https:\/\/sbccsummit.org\/?p=9420"},"modified":"2026-06-11T11:27:06","modified_gmt":"2026-06-11T11:27:06","slug":"five-essential-conversations-at-the-2026-international-sbcc-summit","status":"publish","type":"post","link":"https:\/\/sbccsummit.org\/fr\/2026\/06\/11\/five-essential-conversations-at-the-2026-international-sbcc-summit\/","title":{"rendered":"Cinq conversations essentielles au Sommet international de la SCIS de 2026"},"content":{"rendered":"
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Le Sommet international 2026 sur la communication pour le changement social et comportemental (SBCC) est la plus grande r\u00e9union mondiale de professionnels travaillant dans le domaine de la communication pour le changement social et comportemental (SBCC), un domaine qui utilise la communication pour susciter un changement social et comportemental positif et durable.<\/p>\n

Le Sommet constitue \u00e9galement une plateforme mondiale pour partager des preuves, \u00e9changer des id\u00e9es et explorer les d\u00e9fis urgents et les innovations qui fa\u00e7onnent la compr\u00e9hension et l'application actuelles du domaine.<\/p>\n

\u00c0 une \u00e9poque de changements rapides dans les \u00e9cosyst\u00e8mes informationnels, de confiance mouvante et de d\u00e9fis mondiaux et locaux complexes, la communication pour le changement social et comportemental (CCSC) est plus importante que jamais pour contribuer \u00e0 fa\u00e7onner un changement social efficace et \u00e9quitable. Le Sommet r\u00e9unit des centaines de praticiens, de chercheurs, d'\u00e9lus, de financeurs et de militants de divers secteurs et r\u00e9gions du monde entier.<\/p>\n

Les s\u00e9ances pl\u00e9ni\u00e8res de cette ann\u00e9e refl\u00e8tent certaines des questions les plus urgentes auxquelles le domaine est confront\u00e9 aujourd'hui, qu'il s'agisse de valoriser les syst\u00e8mes de savoir autochtones, de r\u00e9pondre aux contraintes de financement, de d\u00e9fendre les droits humains, d'examiner l'influence de la culture et d'exploiter le potentiel de l'intelligence artificielle.<\/p>\n

Rejoignez-nous alors que nous pr\u00e9senter quelques-unes des conversations cl\u00e9s<\/a> faire progresser le domaine. Les s\u00e9ances pl\u00e9ni\u00e8res devraient \u00eatre diffus\u00e9es en direct.<\/mark><\/p>\n

S\u00e9ance pl\u00e9ni\u00e8re du lundi matin, 22 juin :<\/h2>\n

Approches locales, ancestrales et culturelles de la SCC<\/strong><\/p>\n

Cette session explore comment les syst\u00e8mes de savoir autochtones, ancestraux et traditionnels fa\u00e7onnent la communication pour le changement social et comportemental. En s'appuyant sur des perspectives issues de l'Am\u00e9rique latine et des Cara\u00efbes, de l'Afrique, de l'Asie et d'ailleurs, les participants examineront comment les cultures locales, les visions du monde et les exp\u00e9riences v\u00e9cues influencent la compr\u00e9hension du d\u00e9veloppement, de la justice sociale et du bien-\u00eatre. La discussion consid\u00e9rera comment diverses traditions de savoir peuvent informer la pratique de la communication pour le changement social et comportemental et \u00e9largir les mani\u00e8res dont le changement est compris et promu dans diff\u00e9rents contextes culturels.<\/p>\n

Intervenants confirm\u00e9s : <\/strong><\/p>\n

    \n
  1. Gideon Trop<\/a>, VP Busara<\/li>\n
  2. Soraya Bayuelo<\/a>, un narrateur moteur du changement culturel en Colombie<\/li>\n
  3. Yutsu Maiche, communicateur autochtone, cin\u00e9aste en herbe, musicien originaire d'\u00c9quateur<\/li>\n
  4. Adebayo Fayoyin<\/a>, pr\u00e9sident, Soci\u00e9t\u00e9 africaine pour le changement social et comportemental<\/li>\n
  5. Omayra Casam\u00e1<\/a>, Travailleuse sociale autochtone, d\u00e9fenseure des droits humains et territoriaux, et fondatrice de l'Association des artisanes Ember\u00e1 (AMARIE), Panama<\/li>\n<\/ol>\n

     <\/p>\n

    Mod\u00e9rateur: \u00a0<\/strong>Lorenzo Vargas, Directeur des Programmes, WACC-Centre pour les droits de communication<\/p>\n

     <\/p>\n

    S\u00e9ance pl\u00e9ni\u00e8re du mardi matin, 23 juin :<\/h2>\n

    D\u00e9fis actuels du financement des programmes de CCPS<\/strong><\/p>\n

    Les contraintes de financement demeurent l'un des d\u00e9fis les plus importants auxquels le domaine de la communication pour le changement de comportement (CCC) est confront\u00e9. Cette session examine l'\u00e9volution du paysage des ressources et explore les approches visant \u00e0 renforcer et \u00e0 p\u00e9renniser les programmes de CCC gr\u00e2ce \u00e0 de nouveaux partenariats, \u00e0 la mobilisation des ressources nationales, \u00e0 la collaboration intersectorielle, \u00e0 la collecte de fonds num\u00e9rique et \u00e0 d'autres mod\u00e8les de financement innovants. Les participants examineront \u00e9galement les capacit\u00e9s et les relations plus larges n\u00e9cessaires pour renforcer la r\u00e9silience et soutenir un impact \u00e0 long terme.<\/p>\n

    Intervenants confirm\u00e9s :<\/strong><\/p>\n

      \n
    1. Nontokozo Madonsela<\/a>, Cadre marketing prim\u00e9, Afrique du Sud<\/li>\n
    2. Norma Jean Straw, Directrice adjointe, Fondation Gates,<\/li>\n
    3. Martha M\u00e9rida<\/a>,Directeur Ex\u00e9cutif, ProSalud, Bolivie<\/li>\n<\/ol>\n

       <\/p>\n

      Mod\u00e9rateur: <\/strong>Olufunke Olufon,<\/strong> Fondateur et Consultant Principal, Iw\u00e0 Consulting<\/p>\n

       <\/p>\n

       <\/p>\n

      S\u00e9ance pl\u00e9ni\u00e8re du mercredi matin, 24 juin :<\/h2>\n

      D\u00e9fis dans le Contexte International pour les Droits Humains et la Justice Sociale<\/strong><\/p>\n

      Cette session explore comment l'autoritarisme croissant, la r\u00e9duction de l'espace civique, la d\u00e9sinformation et les mouvements anti-droits remod\u00e8lent les environnements dans lesquels prennent place les efforts de changement social et comportemental. Les participants examineront des strat\u00e9gies pour renforcer la confiance, la r\u00e9silience et l'action collective dans des contextes de plus en plus complexes, tout en consid\u00e9rant les implications pour la promotion d'approches fond\u00e9es sur des donn\u00e9es probantes et centr\u00e9es sur les droits. La discussion explorera \u00e9galement si la d\u00e9mocratie elle-m\u00eame peut \u00eatre comprise comme un comportement qui doit \u00eatre pratiqu\u00e9, prot\u00e9g\u00e9 et renforc\u00e9.<\/p>\n

      Intervenants confirm\u00e9s :<\/strong><\/p>\n

        \n
      1. Orlando Francisco Quintero Arosemena<\/a>,Directeur Ex\u00e9cutif Probidsida<\/li>\n
      2. Silvio Waisbord<\/a>,Professeur de m\u00e9dias et d'affaires publiques, Universit\u00e9 George Washington<\/li>\n
      3. Priyanka Kher<\/a>, Chef des partenariats strat\u00e9giques et des communications, Breakthrough Inde<\/li>\n<\/ol>\n

        Mod\u00e9rateur:<\/strong> Mimi Kalinda, PDG du Groupe et cofondatrice de Africa Communications Media Group<\/p>\n

         <\/p>\n

        Session pl\u00e9ni\u00e8re du mercredi apr\u00e8s-midi, 24 juin :<\/h2>\n

        Culture et Changement Social avec Rub\u00e9n Blades<\/strong><\/p>\n

        Rub\u00e9n Blades, musicien laur\u00e9at d'un Grammy, acteur, militant et ancien ministre du Tourisme du Panama, dialoguera avec le Dr Carlos Chirinos de l'Universit\u00e9 de New York lors du Sommet international de la communication pour le changement social (SBCC) de 2026.<\/p>\n

        Blades r\u00e9fl\u00e9chira sur le pouvoir de la narration, de la culture et de la musique pour fa\u00e7onner la compr\u00e9hension du public, renforcer les communaut\u00e9s et inspirer le changement social.<\/p>\n

        Largement reconnu comme l'une des voix les plus influentes de la musique latino-am\u00e9ricaine, Blades a b\u00e2ti une \u0153uvre qui explore les th\u00e8mes de l'identit\u00e9, de la justice, de la migration, de l'in\u00e9galit\u00e9, de la famille et de la responsabilit\u00e9 civique. Ses chansons ont trouv\u00e9 un \u00e9cho aupr\u00e8s de publics de toutes g\u00e9n\u00e9rations, tout en d\u00e9montrant comment la culture populaire peut contribuer \u00e0 des conversations plus larges sur le changement social.<\/p>\n

        La pl\u00e9ni\u00e8re de Rub\u00e9n Blades s'aligne parfaitement avec le th\u00e8me du Sommet de cette ann\u00e9e : \u2019 Le pouvoir de la connexion : R\u00e9imaginer la connaissance, l'action et l'\u00e9quit\u00e9 dans un paysage SBCC en mutation \u201c. Le Sommet explorera des strat\u00e9gies innovantes pour relever des d\u00e9fis sociaux complexes par le biais de la communication, de la collaboration et de l'engagement communautaire.<\/p>\n

        Orateur confirm\u00e9 :<\/strong> Ruben Blades<\/a><\/p>\n

        Mod\u00e9rateur:<\/strong> Carlos Chirinos, Universit\u00e9 de New York<\/p>\n

         <\/p>\n

        S\u00e9ance pl\u00e9ni\u00e8re du jeudi matin, 25 juin :<\/h2>\n

        Opportunit\u00e9s et d\u00e9fis de l'IA pour le domaine de la communication pour le changement de comportement<\/strong><\/p>\n

        Cette session explore les opportunit\u00e9s et les risques que pr\u00e9sente l'intelligence artificielle pour la communication pour le changement social et comportemental. Les participants examineront comment l'IA peut am\u00e9liorer la conception des programmes, leur mise en \u0153uvre, l'engagement du public et l'apprentissage, tout en consid\u00e9rant des questions importantes li\u00e9es aux biais, \u00e0 l'\u00e9quit\u00e9, \u00e0 la pertinence culturelle, \u00e0 la souverainet\u00e9 des donn\u00e9es et \u00e0 la responsabilit\u00e9. La discussion examinera comment les praticiens de la communication pour le changement social et comportemental peuvent tirer parti de l'innovation tout en \u00e9tablissant la confiance, en amplifiant les voix locales et en promouvant un changement social plus \u00e9quitable.<\/p>\n

        Orateurs confirm\u00e9s :<\/strong><\/p>\n

          \n
        1. Oluseun Onigbinde<\/a>,Directeur Mondial, Fondation BudgIT, Nigeria<\/li>\n
        2. Anneka Wickramanayake<\/a>, Directrice de la recherche, de l'\u00e9valuation et de la conception, Jacaranda Health<\/li>\n
        3. Dino Rech<\/a>, PDG, Audere (Equitable Care Worldwide)<\/li>\n<\/ol>\n

          Mod\u00e9rateur:<\/strong> Fatimah Abubakar Alkali, Chef Nig\u00e9riane en Communication Strat\u00e9gique<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Le Sommet international 2026 sur la communication pour le changement social et comportemental (SBCC) est le plus grand rassemblement mondial des professionnels travaillant dans la communication pour le changement social et comportemental (SBCC), un domaine qui utilise la communication pour favoriser des changements sociaux et comportementaux positifs et durables. Le [...]","protected":false},"author":1,"featured_media":8830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcement"],"yoast_head":"\nFive Essential Conversations at the 2026 International SBCC Summit<\/title>\n<meta name=\"description\" content=\"Explore plenaries on Indigenous knowledge, funding, human rights, culture, and AI shaping the future of social and behavior change communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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