{"id":9514,"date":"2026-06-24T11:02:18","date_gmt":"2026-06-24T11:02:18","guid":{"rendered":"https:\/\/sbccsummit.org\/?p=9514"},"modified":"2026-06-25T10:14:14","modified_gmt":"2026-06-25T10:14:14","slug":"day-two-at-the-2026-international-sbcc-summit-doing-more-with-less","status":"publish","type":"post","link":"https:\/\/sbccsummit.org\/fr\/2026\/06\/24\/day-two-at-the-2026-international-sbcc-summit-doing-more-with-less\/","title":{"rendered":"Jour deux du Sommet International de la CC S\/S 2026 : Faire Plus avec Moins"},"content":{"rendered":"
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Le deuxi\u00e8me jour a abord\u00e9 l'une des r\u00e9alit\u00e9s les plus difficiles du domaine : faire plus avec moins. Les intervenants ont encourag\u00e9 les participants \u00e0 repenser le financement, \u00e0 forger des partenariats inattendus et \u00e0 \u00e9laborer des programmes de changement social et comportemental con\u00e7us pour durer. Les conversations \u00e9taient pratiques, optimistes et ancr\u00e9es dans l'action.<\/span>\u00a0<\/span><\/p>\n

La journ\u00e9e s'est termin\u00e9e sur une note festive avec la r\u00e9union des participants au Sommet pour la r\u00e9ception de bienvenue, o\u00f9 ils ont \u00e9chang\u00e9 autour d'un repas, de conversations et d'une s\u00e9ance d'observation anim\u00e9e alors que le Panama affrontait la Croatie en Coupe du Monde \u2013 un rappel que certains des meilleurs contacts se nouent bien au-del\u00e0 des salles de conf\u00e9rence.<\/span>\u00a0<\/span><\/p>\n

Aujourd'hui promet un autre moment fort avec l'ic\u00f4ne panam\u00e9enne Rub\u00e9n Blades<\/a> monte sur sc\u00e8ne avec la New York University pour une conversation avec Carlos Chirinos sur la narration, la culture et la capacit\u00e9 unique de la communication \u00e0 mobiliser les individus \u2013 et les soci\u00e9t\u00e9s \u2013 vers le changement.<\/span>\u00a0<\/span><\/p>\n

Ce dont tout le monde parlait<\/h3>\n

Alors que les contraintes de financement continuent de remodeler le domaine de la communication pour le changement social et comportemental, les intervenants de la s\u00e9ance pl\u00e9ni\u00e8re de mardi se sont concentr\u00e9s davantage sur les opportunit\u00e9s que sur les d\u00e9fis.<\/span>\u00a0<\/span><\/p>\n

La session a r\u00e9uni Norma Jean Straw<\/a>, directeur adjoint \u00e0 la Fondation Gates ;\u00a0Nontokozo Madonsela<\/a>, un directeur marketing prim\u00e9 d'Afrique du Sud ; et Martha M\u00e9rida<\/a>, directeur ex\u00e9cutif de ProSalud en Bolivie, pour discuter de la mani\u00e8re dont les organisations peuvent p\u00e9renniser les efforts de changement social et comportemental par le biais de nouveaux partenariats, d'investissements locaux et d'approches de financement innovantes.<\/span>\u00a0<\/span><\/p>\n

Si les intervenants ont reconnu le contexte de financement difficile auquel de nombreuses organisations sont confront\u00e9es, ils ont \u00e9galement soulign\u00e9 des exemples de succ\u00e8s, allant du soutien aux cr\u00e9ateurs de contenu et aux conteurs locaux \u00e0 l'\u00e9tablissement de partenariats avec le secteur priv\u00e9 et au d\u00e9veloppement de syst\u00e8mes organisationnels con\u00e7us pour une viabilit\u00e9 \u00e0 long terme.<\/span>\u00a0<\/span><\/p>\n

\u201c Nous ne sommes pas \u00e0 une fin \u201d, a d\u00e9clar\u00e9 Straw. \u201c Nous sommes \u00e0 un point de transition. Participons \u00e0 la cr\u00e9ation d'un secteur encore meilleur et plus positif de l'autre c\u00f4t\u00e9 de cette transition. \u201d<\/span>\u00a0<\/span><\/p>\n

S'appuyant sur les le\u00e7ons tir\u00e9es d'un programme d'apprentissage de quatre ans de la Fondation Gates ax\u00e9 sur les normes de genre et les r\u00e9sultats en mati\u00e8re de sant\u00e9 et de moyens de subsistance des adolescentes et des jeunes femmes, Straw a d\u00e9crit les efforts visant \u00e0 travailler directement avec les cr\u00e9ateurs de contenu et les conteurs locaux dans des pays tels que le Kenya et le Nigeria.<\/span>\u00a0<\/span><\/p>\n

\u201c Nous avons adopt\u00e9 une approche tr\u00e8s large \u201d, a d\u00e9clar\u00e9 M. Straw. \u201c Comment atteindre directement les cr\u00e9ateurs ? Comment atteindre directement les voix locales ? \u201d<\/span>\u00a0<\/span><\/p>\n

La discussion a \u00e9galement explor\u00e9 comment les organisations peuvent diversifier leurs sources de financement et \u00e9tablir des relations au-del\u00e0 des donateurs traditionnels. Nontokozo Madonsela,<\/span>un a<\/span>PDG prim\u00e9 en marketing, originaire d'Afrique du Sud, a encourag\u00e9 les participants \u00e0 repenser leur approche de l'engagement du secteur priv\u00e9, arguant que les partenariats r\u00e9ussis commencent par la compr\u00e9hension des objectifs des entreprises.<\/span>\u00a0<\/span><\/p>\n

En s'appuyant sur des exemples du secteur des services financiers, Madonsela a d\u00e9crit comment les initiatives communautaires peuvent s'aligner sur des objectifs commerciaux plus larges, cr\u00e9ant ainsi des opportunit\u00e9s de partenariats b\u00e9n\u00e9fiques tant pour les organisations que pour les communaut\u00e9s qu'elles servent. Elle a \u00e9galement soulign\u00e9 l'importance de la gouvernance et de la responsabilit\u00e9, notant que les dirigeants d'entreprise souhaitent des preuves claires que les investissements produisent des r\u00e9sultats.<\/span>\u00a0<\/span><\/p>\n

Martha M\u00e9rida,<\/span>\u202f<\/span>directeur ex\u00e9cutif de<\/span>\u202f<\/span>ProSalud a partag\u00e9 les le\u00e7ons tir\u00e9es de l'exp\u00e9rience de son organisation en mati\u00e8re de d\u00e9veloppement de la durabilit\u00e9 en Bolivie. S'exprimant en espagnol, elle a soulign\u00e9 l'importance de la structure organisationnelle, de la confiance des donateurs et de syst\u00e8mes administratifs solides. Elle a \u00e9galement mis en \u00e9vidence le r\u00f4le d'un fonds renouvelable qui est devenu un \u00e9l\u00e9ment important de la strat\u00e9gie de durabilit\u00e9 \u00e0 long terme de l'organisation.<\/span>\u00a0<\/span><\/p>\n

Les membres du public ont \u00e9largi la discussion en posant des questions sur le r\u00f4le continu de la radio dans la communication pour le changement social et comportemental, le soutien aux cr\u00e9ateurs dans les communaut\u00e9s rurales, la s\u00e9curit\u00e9 des journalistes et la propri\u00e9t\u00e9 du contenu cr\u00e9\u00e9 par le biais d'initiatives financ\u00e9es.<\/span>\u00a0<\/span><\/p>\n

Au cours de la discussion, la collaboration s'est impos\u00e9e comme un th\u00e8me r\u00e9current.<\/span>\u00a0<\/span><\/p>\n

\u201c Il est n\u00e9cessaire de r\u00e9fl\u00e9chir \u00e0 une nouvelle strat\u00e9gie, \u00e0 une nouvelle fa\u00e7on d'\u00eatre collaboratif au niveau local \u201d, a d\u00e9clar\u00e9 Straw. \u201c La collaboration entre les secteurs sera plus importante que jamais. \u201d<\/span>\u00a0<\/span><\/p>\n

Alors que les organisations s'adaptent \u00e0 un paysage de financement en mutation, les intervenants ont sugg\u00e9r\u00e9 que l'avenir de la communication pour le changement social et comportemental d\u00e9pendra d'une combinaison de leadership local, de flux de financement diversifi\u00e9s et de partenariats qui vont au-del\u00e0 des relations traditionnelles avec les donateurs.<\/span>\u00a0<\/span><\/p>\n

En tant que mod\u00e9ratrice, Olufunke Olufon, fondatrice et consultante principale chez Iw\u00e0<\/span>\u202f<\/span>Consultant, not\u00e9 en conclusion : \u201c La crise de financement de SBC est r\u00e9elle, mais ce n\u2019est pas toute l\u2019histoire. \u201d<\/span>\u00a0<\/span><\/p>\n

Voix du Sommet : Repenser la mesure de la communication<\/h3>\n

Lors du Sommet SBCC 2026, Adenike Ayodele du Centre pour l'Impact sur la Communication et le Social (CCSI) a soulign\u00e9 une tension dans l'\u00e9valuation de la communication : les outils standardis\u00e9s con\u00e7us pour mesurer la \u201c qualit\u00e9 \u201d peuvent parfois manquer pr\u00e9cis\u00e9ment ce qu'ils tentent de capturer \u2014 la connexion. S'appuyant sur ses exp\u00e9riences en mati\u00e8re de programmation radiophonique, elle a d\u00e9crit comment les pr\u00e9sentateurs locaux \u00e9taient parfois p\u00e9nalis\u00e9s pour leur humour, leurs expressions idiomatiques et leurs expressions culturellement ancr\u00e9es qui n'\u00e9taient pas conformes \u00e0 des cadres d'\u00e9valuation rigides.<\/span>\u00a0<\/span><\/p>\n

\u201c Ce qui a \u00e9t\u00e9 signal\u00e9 comme inexact ou biais\u00e9 \u00e9tait en r\u00e9alit\u00e9 une connexion autour d'une foi partag\u00e9e et d'un langage de confiance \u201d, a-t-elle d\u00e9clar\u00e9, notant que les r\u00e9ponses bas\u00e9es sur l'humour ou un cadrage religieux \u00e9taient souvent interpr\u00e9t\u00e9es comme non professionnelles ou d\u00e9s\u00e9quilibr\u00e9es, m\u00eame lorsqu'elles r\u00e9sonnaient fortement aupr\u00e8s du public. Pour Ayodele, le probl\u00e8me n'est pas le besoin de normes, mais l'incapacit\u00e9 de certains syst\u00e8mes \u00e0 reconna\u00eetre comment la communication se d\u00e9roule naturellement dans les contextes locaux.<\/span>\u00a0<\/span><\/p>\n

Elle a appel\u00e9 \u00e0 un changement dans la fa\u00e7on dont le domaine aborde l'\u00e9valuation elle-m\u00eame. \u201c \u00c0 travers quel prisme parlons-nous de l'appropriation culturelle ? \u201d a-t-elle demand\u00e9. \u201c Voyons-nous \u00e0 travers le prisme du b\u00e9n\u00e9ficiaire ou de l'\u00e9valuateur expert ? \u201d Son message \u00e9tait clair : la ma\u00eetrise culturelle est essentielle pour ceux qui \u00e9valuent les interventions de communication, et la qualit\u00e9 doit \u00eatre comprise par rapport \u00e0 l'exp\u00e9rience v\u00e9cue, et pas seulement \u00e0 des m\u00e9triques uniformes.<\/span>\u00a0<\/span><\/p>\n

Aper\u00e7us du jour deux<\/h3>\n

Trois points saillants qui sont ressortis de l'ensemble des sessions :<\/span>\u00a0<\/span><\/p>\n

Honneur Expertise<\/span><\/b>Les communaut\u00e9s sont d\u00e9j\u00e0 expertes dans leur propre contexte. Ne pr\u00e9sumez pas que l'expertise n'existe pas au sein des communaut\u00e9s. Valorisez l'exp\u00e9rience v\u00e9cue aux c\u00f4t\u00e9s de l'expertise professionnelle.<\/span>\u00a0<\/span><\/p>\n

Repenser le financement :<\/span><\/b>Le financement du changement social n\u00e9cessite une transformation fondamentale. D\u00e9veloppons nos id\u00e9es sur les sources de financement et ce qui peut p\u00e9renniser les processus de changement. Reconnaissons que la perturbation du financement n'a pas \u00e9t\u00e9 une exp\u00e9rience singuli\u00e8re.<\/span>\u00a0<\/span><\/p>\n

Communaut\u00e9s de confiance :<\/span><\/b>Le bon outil est celui qui atteint r\u00e9ellement les gens, pas n\u00e9cessairement le plus r\u00e9cent ou le plus familier. Honorez les approches ayant fait leurs preuves tout en restant ouvert aux nouvelles id\u00e9es lorsque les communaut\u00e9s le souhaitent.<\/span>\u00a0<\/span><\/p>\n

Ce jour : Les droits de l'homme dans un monde en mutation<\/h3>\n

Comment les efforts de changement social et comportemental peuvent-ils prosp\u00e9rer dans un contexte d'autoritarisme croissant, de d\u00e9sinformation et de r\u00e9tr\u00e9cissement de l'espace civique ? La conf\u00e9rence pl\u00e9ni\u00e8re de demain explorera des strat\u00e9gies pour renforcer la confiance, la r\u00e9silience et l'action collective \u2013 et se demandera si la d\u00e9mocratie elle-m\u00eame est un comportement qui doit \u00eatre pratiqu\u00e9 et prot\u00e9g\u00e9. Elle d\u00e9butera \u00e0 9 heures, dans les salles Americas 1 et 2.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

La journ\u00e9e comprend deux pl\u00e9ni\u00e8res. Ne manquez pas l'ic\u00f4ne panam\u00e9enne Rub\u00e9n Blades en conversation avec Carlos Chirinos \u00e0 16 heures dans les salles Americas 1 et 2 pour une discussion sur la narration, la culture et le changement social.<\/span>\u00a0<\/span><\/p>\n

Les lames r\u00e9fl\u00e9chiront sur le pouvoir de la narration, de la culture et de la musique pour fa\u00e7onner la compr\u00e9hension du public, renforcer les communaut\u00e9s et inspirer le changement social. Pour vous pr\u00e9parer, familiarisez-vous avec le travail c\u00e9l\u00e8bre de Blades,\u00a0<\/span>Amour et contr\u00f4le<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Day Two leaned into one of the field's toughest realities: doing more with less. Speakers challenged participants to rethink funding, forge unexpected partnerships, and build social and behavior change programs designed to endure. The conversations were practical, optimistic, and rooted [...]","protected":false},"author":1,"featured_media":8830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcement"],"yoast_head":"\nDay Two at the 2026 International SBCC Summit: Doing More with Less - International SBCC Summit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbccsummit.org\/fr\/2026\/06\/24\/day-two-at-the-2026-international-sbcc-summit-doing-more-with-less\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Day Two at the 2026 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