{"id":9540,"date":"2026-06-26T01:01:14","date_gmt":"2026-06-26T01:01:14","guid":{"rendered":"https:\/\/sbccsummit.org\/?p=9540"},"modified":"2026-06-26T01:07:27","modified_gmt":"2026-06-26T01:07:27","slug":"day-four-at-the-sbcc-summit-ai-trust-and-the-future-of-the-field","status":"publish","type":"post","link":"https:\/\/sbccsummit.org\/fr\/2026\/06\/26\/day-four-at-the-sbcc-summit-ai-trust-and-the-future-of-the-field\/","title":{"rendered":"Quatri\u00e8me jour du Sommet SBCC : IA, confiance et avenir du domaine"},"content":{"rendered":"
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Bonjour du dernier jour du Sommet SBCC 2026 \u00e0 Panama City !<\/strong><\/p>\n

L'IA a donn\u00e9 le ton d\u00e8s le d\u00e9but du quatri\u00e8me jour, occupant le devant de la sc\u00e8ne lors d'une s\u00e9ance pl\u00e9ni\u00e8re anim\u00e9e sur la communication pour le changement social et comportemental. La conversation ne portait pas sur le battage m\u00e9diatique. Il s'agissait d'\u00e9quilibre : comment utiliser de nouveaux outils puissants sans perdre de vue la confiance, le contexte et le jugement humain qui font le succ\u00e8s de la communication pour le changement social et comportemental. Une grande opportunit\u00e9, une r\u00e9elle prudence, et un rappel clair que ce sont les personnes \u2013 et non les algorithmes \u2013 qui doivent encore mener.<\/p>\n

Aujourd'hui, nous commen\u00e7ons t\u00f4t, \u00e0 8h30, en vous \u00e9coutant tous. Nous avons pass\u00e9 la semaine \u00e0 recueillir vos points de vue via l'application et \u00e0 notre stand dans le hall d'exposition. Et maintenant, en ce dernier jour, le Comit\u00e9 des Perspicacit\u00e9s et des R\u00e9sultats rassemble toutes ces informations pour partager ce que nous avons entendu, r\u00e9fl\u00e9chi et appris tout au long du Sommet.<\/p>\n

Et ne manquez pas la C\u00e9r\u00e9monie de Cl\u00f4ture \u00e0 12h15, avec de vibrants danseurs et tambours panam\u00e9ens pour clore une semaine dans un pays h\u00f4te inoubliable.<\/p>\n

Ce dont tout le monde parlait <\/strong><\/p>\n

L'intelligence artificielle transforme d\u00e9j\u00e0 la mani\u00e8re dont les professionnels de la communication pour le changement social et comportemental (CCSC) collectent des donn\u00e9es, s'engagent avec les publics et fournissent des services. Lors de la pl\u00e9ni\u00e8re d'ouverture de jeudi, les intervenants du Sommet ont explor\u00e9 les opportunit\u00e9s et les risques que l'IA pr\u00e9sente pour le domaine.<\/p>\n

Mod\u00e9r\u00e9e par Fatimah Abubakar Alkali, leader nig\u00e9riane en communication strat\u00e9gique, la discussion s'est davantage concentr\u00e9e sur la mani\u00e8re dont les praticiens peuvent garantir que l'IA reste \u00e9thique, \u00e9quitable et centr\u00e9e sur l'humain, plut\u00f4t que sur la technologie elle-m\u00eame.<\/p>\n

\u201c En fin de compte, les questions \u00e9thiques et d'\u00e9quit\u00e9 fondamentales concernant l'IA reviennent toujours \u00e0 la confiance \u201d, a d\u00e9clar\u00e9 Dino Rech<\/a>, PDG d'Audere (Equitable Care Worldwide). \u201c Confiance dans les donn\u00e9es, confiance dans les r\u00e9sultats et confiance au sein du syst\u00e8me. \u201d<\/p>\n

Tout au long de la session, les intervenants ont soulign\u00e9 que l'IA devrait \u00eatre consid\u00e9r\u00e9e comme un outil qui soutient la prise de d\u00e9cision humaine, et non comme un substitut.<\/p>\n

\u201cL'IA est un syst\u00e8me d'assistance pour les humains\u201d, a d\u00e9clar\u00e9 Oluseun Onigbinde<\/a>, directeur mondial de la BudgIT Foundation au Nigeria. \u201c L'esprit humain reste le moteur de la civilisation \u2013 notre imagination, notre jugement et notre cr\u00e9ativit\u00e9 sont ce que l'IA ne peut remplacer. \u201d<\/p>\n

Anneka Wickramanayake<\/a> de Jacaranda Health ont mis au d\u00e9fi les participants de r\u00e9fl\u00e9chir au r\u00f4le que les praticiens de la SCC devraient jouer dans le fa\u00e7onnement de l'avenir de l'IA.<\/p>\n

\u201c La question n'est pas de savoir si l'IA fera partie du d\u00e9veloppement \u2013 elle le fera \u201d, a-t-elle d\u00e9clar\u00e9. \u201c La question est de savoir si la communication pour le changement social (SBCC) contribuera \u00e0 fa\u00e7onner cet avenir ou simplement \u00e0 y r\u00e9pondre. \u201d<\/p>\n

La conversation a abord\u00e9 tous les sujets, de l'analyse de grands volumes de retours d'information de la communaut\u00e9 aux pr\u00e9occupations concernant les biais, le contexte local, la propri\u00e9t\u00e9 des donn\u00e9es et l'\u00e9quit\u00e9. Wickramanayake a averti que si l'IA peut aider les organisations \u00e0 identifier les tendances et \u00e0 analyser les informations \u00e0 grande \u00e9chelle, elle ne peut remplacer la compr\u00e9hension culturelle et les nuances qu'exige un travail efficace de changement de comportement.<\/p>\n

Les questions du public ont abord\u00e9 des sujets allant de la pr\u00e9vention du suicide au consentement \u00e9clair\u00e9. Rech a soulign\u00e9 que l'IA doit \u00eatre con\u00e7ue avec des mesures de s\u00e9curit\u00e9 et des voies d'acc\u00e8s au soutien humain, en particulier dans les situations sensibles.<\/p>\n

\u00c0 la fin de la session, les pan\u00e9listes ont convenu que l'IA offre d'\u00e9normes opportunit\u00e9s pour la CSC \u2013 mais seulement si le domaine reste ancr\u00e9 dans ses valeurs fondamentales de participation, d'inclusion, de preuves et de connexion humaine.<\/p>\n

Pour clore la discussion, Alkali a formul\u00e9 un dernier rappel : \u201c Lorsque l'IA est utilis\u00e9e et guid\u00e9e par les bonnes mains, elle devient l'un des outils les plus puissants de changement social et comportemental. \u201d<\/p>\n

Ces mains, ajouta-t-elle, se trouvaient dans la pi\u00e8ce.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Le quatri\u00e8me jour a explor\u00e9 les opportunit\u00e9s et les risques de l'IA, les intervenants soulignant que la confiance, le contexte et le jugement humain doivent rester au c\u0153ur de la BCC.<\/p>","protected":false},"author":1,"featured_media":8830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcement"],"yoast_head":"\nDay Four at the SBCC Summit: AI, Trust and the Future of the Field - International SBCC Summit<\/title>\n<meta name=\"description\" content=\"Day Four explored the opportunities and risks of AI, with speakers emphasizing that trust, context and human judgment must remain at the center of SBCC.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbccsummit.org\/fr\/2026\/06\/26\/day-four-at-the-sbcc-summit-ai-trust-and-the-future-of-the-field\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Day Four at the SBCC Summit: AI, Trust and the Future of the Field - 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