{"id":9066,"date":"2026-01-13T16:31:48","date_gmt":"2026-01-13T16:31:48","guid":{"rendered":"https:\/\/sbccsummit.org\/?p=9066"},"modified":"2026-01-14T16:46:20","modified_gmt":"2026-01-14T16:46:20","slug":"panama-sera-sede-de-la-cumbre-internacional-de-comunicacion-para-el-cambio-social-y-de-comportamiento-sbcc-summit-2026","status":"publish","type":"post","link":"https:\/\/sbccsummit.org\/pt\/2026\/01\/13\/panama-sera-sede-de-la-cumbre-internacional-de-comunicacion-para-el-cambio-social-y-de-comportamiento-sbcc-summit-2026\/","title":{"rendered":"Panam\u00e1 ser\u00e1 a sede da C\u00fapula Internacional de Comunica\u00e7\u00e3o para a Mudan\u00e7a Social e de Comportamento (C\u00fapula SBCC) 2026"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><b>Panam\u00e1, 13 de janeiro de 2025.<\/b><span style=\"font-weight: 400;\"> O Panam\u00e1 continua fortalecendo sua posi\u00e7\u00e3o como HUB internacional de congressos e conven\u00e7\u00f5es com a realiza\u00e7\u00e3o do<\/span><b> Cumbre Internacional de Comunicaci\u00f3n para el Cambio Social y de Comportamiento (SBCC, por sus siglas en ingl\u00e9s) 2026<\/b><span style=\"font-weight: 400;\">, O principal encontro mundial de profissionais em comunica\u00e7\u00e3o para o desenvolvimento sustent\u00e1vel, que ser\u00e1 realizado em <\/span><b>22 a 26 de junho de 2026<\/b><span style=\"font-weight: 400;\"> no <\/span><b>Centro de Conven\u00e7\u00f5es do Panam\u00e1<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O evento reunir\u00e1 por cinco dias mais de 1.800 participantes, entre profissionais, pesquisadores, periodistas, defensores da juventude, doadores e respons\u00e1veis por pol\u00edticas p\u00fablicas provenientes de mais de 125 pa\u00edses.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cA elei\u00e7\u00e3o do Panam\u00e1 como sede confirma a confian\u00e7a internacional em nossa infraestrutura, conectividade e capacidade para abrigar eventos globais, fortalecendo sua posi\u00e7\u00e3o como centro de congressos e conven\u00e7\u00f5es, com um impacto direto na ocupa\u00e7\u00e3o hoteleira, no consumo local e na visibilidade internacional do pa\u00eds\u201d.\u201d<\/span><\/i><span style=\"font-weight: 400;\">, manifestou Gloria De Le\u00f3n, Administradora Geral da Autoridade de Turismo do Panam\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sob o lema \u201c<\/span><i><span style=\"font-weight: 400;\">El poder de la conexi\u00f3n: reimaginando el conocimiento, la acci\u00f3n y la equidad en un panorama cambiante de la SBCC<\/span><\/i><span style=\"font-weight: 400;\">\u201d, a Cumbre Internacional de SBCC Summit 2026 colocar\u00e1 o foco na colabora\u00e7\u00e3o, na inova\u00e7\u00e3o e na equidade como respostas estrat\u00e9gicas frente aos desafios globais atuais. Ser\u00e3o apresentadas solu\u00e7\u00f5es transformadoras e experi\u00eancias locais com impacto global, abordando temas como a sa\u00fade p\u00fablica, a educa\u00e7\u00e3o, a mudan\u00e7a clim\u00e1tica e a seguran\u00e7a alimentar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">La Cumbre SBCC es m\u00e1s que una conferencia; es un movimiento\u201d<\/span><\/i><span style=\"font-weight: 400;\">, afirm\u00f3 <\/span><b>Debora B. Freitas L\u00f3pez<\/b><span style=\"font-weight: 400;\">, A Comiss\u00e3o de Comunica\u00e7\u00e3o da ONU, copresidente da Secretaria da C\u00fapula e diretora executiva do Johns Hopkins Center for Communication Programs<\/span><i><span style=\"font-weight: 400;\">. \u201cEm um momento de crise global sem precedentes, que vai desde a ruptura clim\u00e1tica at\u00e9 as mudan\u00e7as nos modelos de financiamento, esta C\u00fapula nos dar\u00e1 o espa\u00e7o para repensar como nos conectamos, colaboramos e agimos em favor de sociedades mais saud\u00e1veis e justas.<\/span><\/i><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O programa da Cumbre se articular\u00e1 em torno de quatro temas interconectados:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conex\u00e3o e relacionamentos, centrados na lideran\u00e7a baseada na confian\u00e7a, na colabora\u00e7\u00e3o e na constru\u00e7\u00e3o de uma lideran\u00e7a compartilhada.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conhecimento e evid\u00eancia, que explica o que \u00e9 considerado evid\u00eancia v\u00e1lida e quem participa de sua defini\u00e7\u00e3o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u00e7\u00e3o e impacto, orientado para a mobiliza\u00e7\u00e3o de sistemas e comunidades para fortalecer a resili\u00eancia social por meio da inova\u00e7\u00e3o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inclusi\u00f3n y equidad, que explora o uso \u00e9tico da tecnologia, o poder das narrativas e as pr\u00e1ticas ancestrais e culturais para promover a dignidade e a justi\u00e7a.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A Cumbre \u00e9 copresidida pelo Johns Hopkins Center for Communication Programs (CCP), pertencente \u00e0 Bloomberg School of Public Health da Johns Hopkins University, e pelo Centre for Communication and Social Impact (CCSI), juntamente com um conjunto de organiza\u00e7\u00f5es globais e regionais que representam seu alcance e relev\u00e2ncia internacional. Em n\u00edvel local, o encontro \u00e9 apoiado pelo Minist\u00e9rio do Desenvolvimento Social, pela Autoridade de Turismo do Panam\u00e1 e pela PROMTUR Panam\u00e1.<\/span><\/p>\n<p><b>Sobre a C\u00fapula da SBCC<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A Cumbre Internacional de Comunicaci\u00f3n para el Cambio Social y de Comportamiento (SBCC) 2026 \u00e9 o principal encontro global para impulsionar a mudan\u00e7a social por meio da comunica\u00e7\u00e3o, da participa\u00e7\u00e3o comunit\u00e1ria e dos enfoques participativos. Para mais informa\u00e7\u00f5es, visite <\/span><a href=\"https:\/\/sbccsummit.org\/pt\/\"><span style=\"font-weight: 400;\">https:\/\/sbccsummit.org<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Sobre a PROMTUR Panam\u00e1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A PROMTUR Panam\u00e1 \u00e9 a organiza\u00e7\u00e3o de marketing de destino (DMO) encarregada da promo\u00e7\u00e3o e do com\u00e9rcio internacional do Panam\u00e1 para todos os segmentos tur\u00edsticos. A DMO trabalha em colabora\u00e7\u00e3o com a Autoridad de Turismo de Panam\u00e1 (ATP), institui\u00e7\u00e3o governamental, bem como com o setor privado para posicionar o pa\u00eds como um destino aut\u00eantico, onde a riqueza natural, a vida selvagem, a aventura e a cultura convergem para oferecer experi\u00eancias \u00fanicas aos viajantes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Saiba mais sobre a PROMTUR Panam\u00e1 em www.promturpanama.com, acesse como promtur_panama em <\/span><a href=\"https:\/\/twitter.com\/promtur_panama\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/promtur_panama\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\"> y <\/span><a href=\"https:\/\/www.linkedin.com\/company\/promtur\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2070\" height=\"286\" src=\"https:\/\/sbccsummit.org\/wp-content\/uploads\/2026\/01\/press-logos.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Panam\u00e1, 13 de janeiro de 2025. O Panam\u00e1 continua fortalecendo sua posi\u00e7\u00e3o como HUB internacional de congressos e conven\u00e7\u00f5es com a realiza\u00e7\u00e3o da Cumbre Internacional de Comunicaci\u00f3n para el Cambio Social y de Comportamiento (SBCC, por suas siglas em ingl\u00eas) [...]","protected":false},"author":1,"featured_media":8830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Panam\u00e1 ser\u00e1 sede de la Cumbre Internacional de Comunicaci\u00f3n para el Cambio 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