{"id":9420,"date":"2026-06-11T11:25:20","date_gmt":"2026-06-11T11:25:20","guid":{"rendered":"https:\/\/sbccsummit.org\/?p=9420"},"modified":"2026-06-11T11:27:06","modified_gmt":"2026-06-11T11:27:06","slug":"five-essential-conversations-at-the-2026-international-sbcc-summit","status":"publish","type":"post","link":"https:\/\/sbccsummit.org\/pt\/2026\/06\/11\/five-essential-conversations-at-the-2026-international-sbcc-summit\/","title":{"rendered":"Cinco Conversas Essenciais na C\u00fapula Internacional de SBCC de 2026"},"content":{"rendered":"
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A C\u00fapula Internacional de Comunica\u00e7\u00e3o para a Mudan\u00e7a Social e Comportamental (SBCC) de 2026 \u00e9 o maior encontro global para profissionais que atuam na comunica\u00e7\u00e3o para a mudan\u00e7a social e comportamental (SBCC), um campo que utiliza a comunica\u00e7\u00e3o para impulsionar mudan\u00e7as sociais e comportamentais positivas e sustentadas.<\/p>\n

A C\u00fapula \u00e9 tamb\u00e9m uma plataforma global para o compartilhamento de evid\u00eancias, a troca de ideias e a explora\u00e7\u00e3o de desafios urgentes e inova\u00e7\u00f5es que moldam como o campo \u00e9 compreendido e aplicado hoje.<\/p>\n

Em um momento de r\u00e1pida mudan\u00e7a nos ecossistemas de informa\u00e7\u00e3o, confian\u00e7a em transi\u00e7\u00e3o e desafios globais e locais complexos, a Comunica\u00e7\u00e3o para Mudan\u00e7as Sociais (SBCC, na sigla em ingl\u00eas) \u00e9 mais importante do que nunca para ajudar a moldar mudan\u00e7as sociais eficazes e equitativas. O Summit re\u00fane centenas de profissionais, pesquisadores, formuladores de pol\u00edticas p\u00fablicas, financiadores e defensores de diversos setores e regi\u00f5es do mundo.<\/p>\n

As sess\u00f5es plen\u00e1rias deste ano refletem algumas das quest\u00f5es mais urgentes que o campo enfrenta hoje \u2014 desde honrar os sistemas de conhecimento ind\u00edgena e abordar as restri\u00e7\u00f5es de financiamento at\u00e9 defender os direitos humanos, examinar a influ\u00eancia da cultura e aproveitar o potencial da intelig\u00eancia artificial.<\/p>\n

Junte-se a n\u00f3s para n\u00f3s Apresente algumas das conversas-chave<\/a> impulsionando o campo. As sess\u00f5es plen\u00e1rias dever\u00e3o ser transmitidas ao vivo.<\/mark><\/p>\n

Sess\u00e3o plen\u00e1ria de segunda-feira, 22 de junho:<\/h2>\n

Abordagens Locais, Ancestrais e Culturais para a Comunica\u00e7\u00e3o para Mudan\u00e7a Social e Comportamental<\/strong><\/p>\n

Esta sess\u00e3o explora como os sistemas de conhecimento ind\u00edgenas, ancestrais e tradicionais moldam a comunica\u00e7\u00e3o para mudan\u00e7as sociais e de comportamento. Com base em perspectivas da Am\u00e9rica Latina e do Caribe, \u00c1frica, \u00c1sia e outras regi\u00f5es, os participantes examinar\u00e3o como culturas locais, vis\u00f5es de mundo e experi\u00eancias vividas influenciam o entendimento de desenvolvimento, justi\u00e7a social e bem-estar. A discuss\u00e3o considerar\u00e1 como diversas tradi\u00e7\u00f5es de conhecimento podem informar a pr\u00e1tica de SBCC (Comunica\u00e7\u00e3o para Mudan\u00e7as Sociais e de Comportamento) e expandir as formas como a mudan\u00e7a \u00e9 compreendida e promovida em diferentes contextos culturais.<\/p>\n

Palestrantes Confirmados: <\/strong><\/p>\n

    \n
  1. Gideon Too<\/a>, VP Busara<\/li>\n
  2. Soraya Bayuelo<\/a>, uma contadora de hist\u00f3rias impulsionando mudan\u00e7as culturais na Col\u00f4mbia<\/li>\n
  3. Yutsu Maiche, comunicador ind\u00edgena, aspirante a cineasta, m\u00fasico do Equador<\/li>\n
  4. Adebayo\u202fFayoyin<\/a>, presidente, Sociedade Africana para Mudan\u00e7a Social e Comportamental<\/li>\n
  5. Omayra Casam\u00e1<\/a>, trabalhadora social ind\u00edgena, defensora dos direitos humanos e territoriais, e fundadora da Associa\u00e7\u00e3o de Mulheres Artes\u00e3s Ember\u00e1 (AMARIE), Panam\u00e1<\/li>\n<\/ol>\n

     <\/p>\n

    Moderador: \u00a0<\/strong>Lorenzo Vargas, Diretor de Programas, WACC-Centro por Direitos de Comunica\u00e7\u00e3o<\/p>\n

     <\/p>\n

    Sess\u00e3o plen\u00e1ria da manh\u00e3 de ter\u00e7a-feira, 23 de junho:<\/h2>\n

    Desafios Atuais no Financiamento de Programas de ACSS<\/strong><\/p>\n

    As restri\u00e7\u00f5es de financiamento continuam sendo um dos desafios mais significativos enfrentados pelo campo da Comunica\u00e7\u00e3o para fins de Mudan\u00e7a de Comportamento (CDC). Esta sess\u00e3o examina o cen\u00e1rio de recursos em evolu\u00e7\u00e3o e explora abordagens para fortalecer e sustentar programas de CDC por meio de novas parcerias, mobiliza\u00e7\u00e3o de recursos dom\u00e9sticos, colabora\u00e7\u00e3o intersetorial, capta\u00e7\u00e3o de recursos digitais e outros modelos de financiamento inovadores. Os participantes tamb\u00e9m considerar\u00e3o as capacidades mais amplas e os relacionamentos necess\u00e1rios para construir resili\u00eancia e apoiar o impacto a longo prazo.<\/p>\n

    Palestrantes Confirmados:<\/strong><\/p>\n

      \n
    1. Nontokozo Madonsela<\/a>, Executivo de Marketing Premiado, \u00c1frica do Sul<\/li>\n
    2. Norma Jean Straw, Diretora-Adjunta, Funda\u00e7\u00e3o Gates,<\/li>\n
    3. Martha M\u00e9rida<\/a>,Diretor(a) Executivo(a),\u202fProSalud,\u202fBol\u00edvia<\/li>\n<\/ol>\n

       <\/p>\n

      Moderador: <\/strong>Olufunke Olufon,<\/strong> Fundador e Consultor Principal, Iw\u00e0 Consulting<\/p>\n

       <\/p>\n

       <\/p>\n

      Sess\u00e3o plen\u00e1ria de quarta-feira de manh\u00e3, 24 de junho:<\/h2>\n

      Desafios no Contexto Internacional para Direitos Humanos e Justi\u00e7a Social<\/strong><\/p>\n

      Esta sess\u00e3o explora como o autoritarismo crescente, a diminui\u00e7\u00e3o do espa\u00e7o c\u00edvico, a desinforma\u00e7\u00e3o e os movimentos anti-direitos est\u00e3o a remodelar os ambientes em que ocorrem esfor\u00e7os de mudan\u00e7a social e de comportamento. Os participantes examinar\u00e3o estrat\u00e9gias para construir confian\u00e7a, resili\u00eancia e a\u00e7\u00e3o coletiva em contextos cada vez mais complexos, considerando as implica\u00e7\u00f5es para o avan\u00e7o de abordagens baseadas em evid\u00eancias e centradas em direitos. A discuss\u00e3o tamb\u00e9m explorar\u00e1 se a pr\u00f3pria democracia pode ser entendida como um comportamento que deve ser praticado, protegido e fortalecido.<\/p>\n

      Palestrantes Confirmados:<\/strong><\/p>\n

        \n
      1. Orlando Francisco Quintero Arosemena<\/a>,\u202fDiretor(a) Executivo(a) Probidsida<\/li>\n
      2. Silvio Waisbord<\/a>,Professor de M\u00eddia e Assuntos P\u00fablicos da George Washington University<\/li>\n
      3. Priyanka\u202fKher<\/a>,\u202fDiretor(a) Estrat\u00e9gico(a) de Parcerias e Comunica\u00e7\u00f5es, Breakthrough \u00cdndia<\/li>\n<\/ol>\n

        Moderador:<\/strong> Mimi Kalinda, CEO em Grupo e Co-fundadora da Africa Communications Media Group<\/p>\n

         <\/p>\n

        Sess\u00e3o plen\u00e1ria da tarde de quarta-feira, 24 de junho:<\/h2>\n

        Cultura e Mudan\u00e7a Social com Rub\u00e9n Blades<\/strong><\/p>\n

        Rub\u00e9n Blades, m\u00fasico vencedor do Grammy, ator, ativista e ex-Ministro do Turismo do Panam\u00e1, participar\u00e1 de uma conversa com o Dr. Carlos Chirinos, da Universidade de Nova York, na C\u00fapula Internacional de SBCC de 2026.<\/p>\n

        As L\u00e2minas refletir\u00e3o sobre o poder da narrativa, da cultura e da m\u00fasica para moldar a compreens\u00e3o p\u00fablica, fortalecer comunidades e inspirar mudan\u00e7as sociais.<\/p>\n

        Ampiamente reconhecido como uma das vozes mais influentes da m\u00fasica latino-americana, Blades construiu um corpo de trabalho que examina temas de identidade, justi\u00e7a, migra\u00e7\u00e3o, desigualdade, fam\u00edlia e responsabilidade c\u00edvica. Suas can\u00e7\u00f5es conectaram-se com audi\u00eancias de v\u00e1rias gera\u00e7\u00f5es, ao mesmo tempo em que demonstraram como a cultura popular pode contribuir para conversas mais amplas sobre mudan\u00e7a social.<\/p>\n

        A palestra de Rub\u00e9n Blades alinha-se perfeitamente com o tema da C\u00fapula deste ano: \u2019O Poder da Conex\u00e3o: Reimaginando Conhecimento, A\u00e7\u00e3o e Equidade em um Cen\u00e1rio em Mudan\u00e7a de SCC\u201c. A C\u00fapula explorar\u00e1 estrat\u00e9gias inovadoras para enfrentar desafios sociais complexos por meio da comunica\u00e7\u00e3o, colabora\u00e7\u00e3o e engajamento comunit\u00e1rio.<\/p>\n

        Palestrante Confirmado:<\/strong> Ruben Blades<\/a><\/p>\n

        Moderador:<\/strong> Carlos Chirinos, Universidade de Nova Iorque<\/p>\n

         <\/p>\n

        Sess\u00e3o plen\u00e1ria da manh\u00e3 de quinta-feira, 25 de junho:<\/h2>\n

        Oportunidades e Desafios da IA para o Campo de SBCC<\/strong><\/p>\n

        Esta sess\u00e3o explora as oportunidades e os riscos que a intelig\u00eancia artificial apresenta para a comunica\u00e7\u00e3o de mudan\u00e7a social e comportamental. Os participantes examinar\u00e3o como a IA pode aprimorar o design, a implementa\u00e7\u00e3o, o engajamento do p\u00fablico e o aprendizado de programas, ao mesmo tempo em que consideram quest\u00f5es importantes relacionadas a vieses, equidade, relev\u00e2ncia cultural, soberania de dados e responsabilidade. A discuss\u00e3o abordar\u00e1 como os profissionais de SBC podem alavancar a inova\u00e7\u00e3o, construindo confian\u00e7a, amplificando vozes locais e promovendo uma mudan\u00e7a social mais equitativa.<\/p>\n

        Palestrantes Confirmados:<\/strong><\/p>\n

          \n
        1. Oluseun Onigbinde<\/a>,Diretor Global, BudgIT Foundation, Nig\u00e9ria<\/li>\n
        2. Anneka Wickramanayake<\/a>, Diretor de Pesquisa, Avalia\u00e7\u00e3o e Design, Jacaranda Health<\/li>\n
        3. Dino Rech<\/a>,\u202fCEO,\u202fAudere\u202f(Equitable Care Worldwide)<\/li>\n<\/ol>\n

          Moderador:<\/strong> Fatimah Abubakar Alkali, L\u00edder Nigeriana de Comunica\u00e7\u00f5es Estrat\u00e9gicas<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"A C\u00fapula Internacional de Comunica\u00e7\u00e3o para a Mudan\u00e7a Social e Comportamental (SBCC) de 2026 \u00e9 o maior encontro global para profissionais que atuam na \u00e1rea de comunica\u00e7\u00e3o para a mudan\u00e7a social e comportamental (SBCC), um campo que utiliza a comunica\u00e7\u00e3o para impulsionar mudan\u00e7as sociais e comportamentais positivas e sustentadas. A [...]","protected":false},"author":1,"featured_media":8830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcement"],"yoast_head":"\nFive Essential Conversations at the 2026 International SBCC Summit<\/title>\n<meta name=\"description\" content=\"Explore plenaries on Indigenous knowledge, funding, human rights, culture, and AI shaping the future of social and behavior change communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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