{"id":9505,"date":"2026-06-23T10:48:46","date_gmt":"2026-06-23T10:48:46","guid":{"rendered":"https:\/\/sbccsummit.org\/?p=9505"},"modified":"2026-06-23T23:22:12","modified_gmt":"2026-06-23T23:22:12","slug":"day-one-at-the-2026-international-sbcc-summit-connection-culture-and-community","status":"publish","type":"post","link":"https:\/\/sbccsummit.org\/pt\/2026\/06\/23\/day-one-at-the-2026-international-sbcc-summit-connection-culture-and-community\/","title":{"rendered":"Dia Um na C\u00fapula Internacional SBCC de 2026: Conex\u00e3o, Cultura e Comunidade"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>A C\u00fapula Internacional de Comunica\u00e7\u00e3o para Mudan\u00e7a Social e de Comportamento (SBCC) de 2026 abriu na segunda-feira para um sal\u00e3o lotado, com vozes globais j\u00e1 em movimento e o \u00edmpeto crescendo desde o in\u00edcio.<\/p>\n<p>Participantes de todo o mundo reuniram-se para refletir, reconectar e repensar como a comunica\u00e7\u00e3o impulsiona a mudan\u00e7a social em um cen\u00e1rio global cada vez mais complexo.<\/p>\n<p>A cerim\u00f4nia de abertura foi encerrada com uma apresenta\u00e7\u00e3o vibrante da Companhia Nacional de Dan\u00e7a Folcl\u00f3rica do Panam\u00e1, dando as boas-vindas aos participantes ao pa\u00eds anfitri\u00e3o atrav\u00e9s de m\u00fasica, dan\u00e7a e tradi\u00e7\u00e3o cultural.<\/p>\n<h3>Uma C\u00fapula Fundamentada na Conex\u00e3o<\/h3>\n<p>Centenas de profissionais, pesquisadores, formuladores de pol\u00edticas e l\u00edderes comunit\u00e1rios reuniram-se na segunda-feira no Panam\u00e1 para inaugurar a C\u00fapula com um forte foco em conex\u00e3o em um cen\u00e1rio global em r\u00e1pida mudan\u00e7a.<\/p>\n<p>\u201cA conex\u00e3o est\u00e1 no cerne da mudan\u00e7a social e comportamental. Ela tamb\u00e9m est\u00e1 no cerne desta C\u00fapula\u201d, declarou a Copresidente da C\u00fapula, Debora Freitas L\u00f3pez, diretora executiva do Centro de Programas de Comunica\u00e7\u00e3o da Johns Hopkins.<\/p>\n<p>A Copresidente da C\u00fapula, Babafunke Fagbemi, diretora executiva do Centre for Communication and Social Impact (CCSI), enfatizou que relacionamentos e contexto s\u00e3o essenciais para uma mudan\u00e7a significativa.<\/p>\n<p>\u201cMudan\u00e7as reais e duradouras dependem de algo mais profundo: relacionamentos, confian\u00e7a, contexto e nossa capacidade de entender e responder \u00e0s realidades vividas pelas pessoas\u201d, disse ela.<\/p>\n<p>A Reitora da Escola de Sa\u00fade P\u00fablica Bloomberg da Johns Hopkins, Keshia Pollack Porter, ressaltou a urg\u00eancia da confian\u00e7a na comunica\u00e7\u00e3o em sa\u00fade p\u00fablica.<\/p>\n<p>\u201cA informa\u00e7\u00e3o por si s\u00f3 n\u00e3o muda vidas\u201d, ela disse. \u201cConfian\u00e7a, relacionamentos e conex\u00f5es humanas sim.\u201d<\/p>\n<p>Representantes governamentais do Panam\u00e1 refor\u00e7aram essa mensagem, enquadrando a comunica\u00e7\u00e3o como uma ferramenta para equidade, inclus\u00e3o e transforma\u00e7\u00e3o social.<\/p>\n<h3>Da Reuni\u00e3o Plen\u00e1ria de Abertura: Abordagens Locais, Ancestrais e Culturais para a Comunica\u00e7\u00e3o para Mudan\u00e7a Social e Comportamental<\/h3>\n<p>A sess\u00e3o plen\u00e1ria de abertura deslocou o foco da mensagem institucional para a experi\u00eancia vivida, desafiando os participantes a repensarem a comunica\u00e7\u00e3o em si \u2014 n\u00e3o como uma ferramenta unidirecional, mas como um processo cultural e pol\u00edtico moldado por poder, identidade e lugar.<\/p>\n<p>O moderador Lorenzo Vargas Mantilla abriu a discuss\u00e3o com um apelo para ir al\u00e9m das tradicionais abordagens de cima para baixo e em dire\u00e7\u00e3o a uma compreens\u00e3o mais fundamentada da comunica\u00e7\u00e3o como algo inserido nas realidades sociais.<\/p>\n<p>A discuss\u00e3o ent\u00e3o avan\u00e7ou para a experi\u00eancia ind\u00edgena e o compartilhamento de hist\u00f3rias liderado pela comunidade.<\/p>\n<p>A l\u00edder Ember\u00e1, Omayra Casam\u00e1, enfatizou o papel da hist\u00f3ria e da mem\u00f3ria coletiva na forma\u00e7\u00e3o da identidade e da continuidade, descrevendo a mem\u00f3ria como algo que informa ativamente como as comunidades compreendem o presente e o que carregam adiante.<\/p>\n<p>Da Amaz\u00f4nia equatoriana, Yutsu Maiche, comunicador, cineasta e m\u00fasico Shuar, descreveu a comunica\u00e7\u00e3o como autorrepresenta\u00e7\u00e3o enraizada na autonomia territorial. Ele destacou como as comunidades ind\u00edgenas est\u00e3o construindo seus pr\u00f3prios sistemas de narrativa por meio do cinema, treinamento e produ\u00e7\u00e3o coletiva, fortalecendo o controle sobre suas narrativas.<\/p>\n<p>Da regi\u00e3o de Montes de Mar\u00eda, na Col\u00f4mbia, Soraya Bayuelo Castellar refletiu sobre d\u00e9cadas de conflito e o longo trabalho de resgate do poder narrativo em comunidades frequentemente definidas pela viol\u00eancia e pelo estigma. Ela enfatizou a mem\u00f3ria como uma forma de resist\u00eancia e uma maneira de garantir que as comunidades sejam compreendidas atrav\u00e9s de suas pr\u00f3prias hist\u00f3rias, em vez de r\u00f3tulos externos ou estat\u00edsticas.<\/p>\n<p>Adebayo Fayoyin, presidente da Sociedade Africana para Mudan\u00e7a Social e Comportamental, refor\u00e7ou o fio condutor mais amplo da discuss\u00e3o, enfatizando que a comunica\u00e7\u00e3o n\u00e3o pode ser compreendida fora de contexto. Ele apontou a import\u00e2ncia do local, da cultura e das realidades vividas na forma\u00e7\u00e3o de como a comunica\u00e7\u00e3o \u00e9 concebida, interpretada e praticada.<\/p>\n<p>Sob diversas perspectivas, uma mensagem comum surgiu: a comunica\u00e7\u00e3o n\u00e3o \u00e9 simplesmente uma ferramenta para a mudan\u00e7a, ela \u00e9 moldada por aqueles que vivenciam suas realidades. Aqueles mais pr\u00f3ximos da experi\u00eancia n\u00e3o s\u00e3o apenas parte da hist\u00f3ria; s\u00e3o eles que a definem.<\/p>\n<h3>Vozes da C\u00fapula<\/h3>\n<p>Para Wame Jallow, Diretor Executivo da Shuga Global, a C\u00fapula trata de conex\u00e3o em um momento de restri\u00e7\u00e3o.<\/p>\n<p>\u201cEstou aqui para aprender e ouvir como todos n\u00f3s estamos nos adaptando a mudan\u00e7as e desafios ousados \u2014 e para inspirar a inova\u00e7\u00e3o\u201d, disse ela.<\/p>\n<p>Ela tamb\u00e9m apontou para uma tens\u00e3o definidora no campo hoje.<\/p>\n<p>\u201cEm um momento de recursos financeiros em decl\u00ednio, a constru\u00e7\u00e3o de ecossistemas e o estabelecimento de parcerias s\u00e3o de suma import\u00e2ncia.\u201d<\/p>\n<h3>Insights do Primeiro Dia<\/h3>\n<p>Ao longo do dia, os participantes apresentaram v\u00e1rios temas recorrentes:<\/p>\n<p><strong>Ou\u00e7a primeiro, construa confian\u00e7a sempre.<\/strong> A mudan\u00e7a real de comportamento come\u00e7a com as comunidades se sentindo ouvidas, e n\u00e3o sendo faladas.<\/p>\n<p><strong>Projete para pessoas reais, n\u00e3o para suposi\u00e7\u00f5es.<\/strong> As solu\u00e7\u00f5es mais fortes emergem da experi\u00eancia vivida.<\/p>\n<p><strong>A disrup\u00e7\u00e3o \u00e9 um convite.<\/strong> Este momento apresenta uma oportunidade de construir de maneira diferente, liderada por aqueles mais pr\u00f3ximos do problema.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"The 2026 International Social and Behavior Change Communication (SBCC) Summit opened Monday to a full room, global voices already in motion and momentum building from the outset. Participants from around the world gathered to reflect, reconnect and rethink how communication [...]","protected":false},"author":1,"featured_media":8830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Day One at the 2026 International SBCC Summit: Connection, Culture and Community - International SBCC Summit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbccsummit.org\/pt\/2026\/06\/23\/day-one-at-the-2026-international-sbcc-summit-connection-culture-and-community\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Day One at the 2026 International SBCC Summit: Connection, Culture and Community - 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