{"id":9540,"date":"2026-06-26T01:01:14","date_gmt":"2026-06-26T01:01:14","guid":{"rendered":"https:\/\/sbccsummit.org\/?p=9540"},"modified":"2026-06-26T01:07:27","modified_gmt":"2026-06-26T01:07:27","slug":"day-four-at-the-sbcc-summit-ai-trust-and-the-future-of-the-field","status":"publish","type":"post","link":"https:\/\/sbccsummit.org\/pt\/2026\/06\/26\/day-four-at-the-sbcc-summit-ai-trust-and-the-future-of-the-field\/","title":{"rendered":"Quarto dia na C\u00fapula SBCC: IA, Confian\u00e7a e o Futuro da \u00c1rea"},"content":{"rendered":"
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Bom dia do \u00faltimo dia da C\u00fapula SBCC 2026 na Cidade do Panam\u00e1!<\/strong><\/p>\n

A IA ditou o tom logo no primeiro dia, ocupando o centro do palco em uma vibrante plen\u00e1ria de abertura sobre comunica\u00e7\u00e3o para mudan\u00e7a social e comportamental. A conversa n\u00e3o foi sobre alarde. Foi sobre equil\u00edbrio: como usar novas ferramentas poderosas sem perder de vista a confian\u00e7a, o contexto e o julgamento humano que fazem a comunica\u00e7\u00e3o para mudan\u00e7a social e comportamental funcionar. Uma grande oportunidade, cautela real e um lembrete claro de que as pessoas \u2013 n\u00e3o os algoritmos \u2013 ainda precisam liderar.<\/p>\n

Hoje daremos in\u00edcio cedo, \u00e0s 8h30, ouvindo a todos voc\u00eas. Passamos a semana coletando suas percep\u00e7\u00f5es atrav\u00e9s do aplicativo e em nosso estande no centro de exposi\u00e7\u00f5es \u2014 e agora, neste \u00faltimo dia, o Comit\u00ea de Insights e Resultados re\u00fane tudo para compartilhar o que temos ouvido, pensado e aprendido durante a C\u00fapula.<\/p>\n

E n\u00e3o perca a Cerim\u00f4nia de Encerramento \u00e0s 12:15, com vibrantes dan\u00e7arinos e tambores panamenhos para encerrar uma semana em um pa\u00eds anfitri\u00e3o inesquec\u00edvel.<\/p>\n

Sobre o Que Todos Estavam Falando <\/strong><\/p>\n

A intelig\u00eancia artificial j\u00e1 est\u00e1 mudando a forma como os profissionais de comunica\u00e7\u00e3o para mudan\u00e7a social e comportamental (CBSC) coletam dados, engajam p\u00fablicos e entregam servi\u00e7os. Durante a plen\u00e1ria de abertura de quinta-feira, os palestrantes do Summit exploraram tanto as oportunidades quanto os riscos que a IA apresenta para o campo.<\/p>\n

Moderado pela l\u00edder nigeriana em comunica\u00e7\u00e3o estrat\u00e9gica, Fatimah Abubakar Alkali, a discuss\u00e3o focou menos na tecnologia em si e mais em como os profissionais podem garantir que a IA permane\u00e7a \u00e9tica, equitativa e centrada no ser humano.<\/p>\n

\u201cEm \u00faltima an\u00e1lise, as quest\u00f5es \u00e9ticas e de equidade fundamentais em torno da IA sempre retornam \u00e0 confian\u00e7a\u201d, disse Dino Rech<\/a>, CEO da Audere (Equitable Care Worldwide). \u201cConfian\u00e7a nos dados, confian\u00e7a nos resultados e confian\u00e7a dentro do sistema.\u201d<\/p>\n

Ao longo da sess\u00e3o, os painelistas enfatizaram que a IA deve ser vista como uma ferramenta que apoia a tomada de decis\u00f5es humanas, e n\u00e3o como uma ferramenta que a substitui.<\/p>\n

\u201cA IA \u00e9 um sistema de apoio para os humanos\u201d, disse Oluseun Onigbinde<\/a>, diretor global da BudgIT Foundation na Nig\u00e9ria. \u201cA mente humana continua sendo o motor da civiliza\u00e7\u00e3o \u2013 nossa imagina\u00e7\u00e3o, julgamento e criatividade s\u00e3o o que a IA n\u00e3o pode substituir.\u201d<\/p>\n

Anneka Wickramanayake<\/a> da Jacaranda Health desafiou os participantes a pensarem sobre o papel que os profissionais de SBCC devem desempenhar na moldagem do futuro da IA.<\/p>\n

\u201cA quest\u00e3o n\u00e3o \u00e9 se a IA far\u00e1 parte do desenvolvimento \u2013 ela far\u00e1\u201d, disse ela. \u201cA quest\u00e3o \u00e9 se a SBCC ajudar\u00e1 a moldar esse futuro ou simplesmente responder\u00e1 a ele.\u201d<\/p>\n

A conversa abordou desde a an\u00e1lise de grandes volumes de feedback da comunidade at\u00e9 preocupa\u00e7\u00f5es com vieses, contexto local, propriedade dos dados e equidade. Wickramanayake alertou que, embora a IA possa ajudar as organiza\u00e7\u00f5es a identificar tend\u00eancias e analisar informa\u00e7\u00f5es em escala, ela n\u00e3o pode substituir o entendimento cultural e a nuance que o trabalho eficaz de mudan\u00e7a de comportamento exige.<\/p>\n

As perguntas da audi\u00eancia exploraram quest\u00f5es que v\u00e3o desde a preven\u00e7\u00e3o do suic\u00eddio at\u00e9 o consentimento informado. Rech enfatizou que a IA deve ser projetada com salvaguardas e caminhos para o suporte humano, especialmente em situa\u00e7\u00f5es sens\u00edveis.<\/p>\n

Ao final da sess\u00e3o, os debatedores concordaram que a IA oferece enormes oportunidades para a SBCC \u2013 mas apenas se o campo permanecer fundamentado em seus valores centrais de participa\u00e7\u00e3o, inclus\u00e3o, evid\u00eancia e conex\u00e3o humana.<\/p>\n

Encerrando a discuss\u00e3o, Alkali ofereceu uma lembran\u00e7a final: \u201cQuando a IA \u00e9 empregada e guiada pelas m\u00e3os certas, ela se torna uma das ferramentas mais poderosas para a mudan\u00e7a social e comportamental.\u201d<\/p>\n

Essas m\u00e3os, ela acrescentou, estavam sentadas na sala.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

O Quarto Dia explorou as oportunidades e os riscos da IA, com os palestrantes enfatizando que a confian\u00e7a, o contexto e o julgamento humano devem permanecer no centro da BCCAS.<\/p>","protected":false},"author":1,"featured_media":8830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcement"],"yoast_head":"\nDay Four at the SBCC Summit: AI, Trust and the Future of the Field - International SBCC Summit<\/title>\n<meta name=\"description\" content=\"Day Four explored the opportunities and risks of AI, with speakers emphasizing that trust, context and human judgment must remain at the center of SBCC.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbccsummit.org\/pt\/2026\/06\/26\/day-four-at-the-sbcc-summit-ai-trust-and-the-future-of-the-field\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Day Four at the SBCC Summit: AI, Trust and the Future of the Field - 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