The 2026 International Social and Behavior Change Communication (SBCC) Summit is once again bringing together a global community of people who understand how powerful communication can be in driving real change. This can’t-miss event brings together changemakers from around the world for learning, sharing, networking and so much more.
Nearly 1,800 people attended the last SBCC Summit in 2022. Here are five reasons why you should make sure to be at the Summit in 2026:
- Connect with the people who “get” this work.
The Summit brings together practitioners, researchers, donors, implementers, and creatives from every region who know that SBC is a critical part of achieving sustainable results. These are the conversations that remind you why you got into SBC in the first place.
- Hear what’s working – and what’s not.
Expect smart, evidence-based sessions grounded in real programs and real challenges to provide ideas you can walk away with. Workshops and hands-on sessions will give you practical skills you can apply immediately to your work. During the “Failing Better: From Oops to Aha” sessions, you will hear about how sometimes we learn the most when we misstep and must correct our course.
- Witness creativity in action.
The Summit is where fresh thinking comes to life through storytelling, media, design and new technologies. If you’re looking for inspiration, you’ll find it around every corner.
- Work across disciplines– and generations.
The Summit brings together experts in health, climate, humanitarian response, governance, technology, and more. It also spotlights new voices, while continuing to learn from and celebrate the field’s pioneers. It’s one of the only spaces where cross-sector collaboration doesn’t just happen: it’s encouraged and built into the program.
- Shape the future of SBC.
The world is changing fast, and communication has never been more essential. The Summit is our chance to think big together, ask hard questions, and push the field forward.
Join us in Panama City, Panama where we will explore the 2026 theme, The Power of Connection, from June 22-26. Registration is open and for the best discounts, register today.
Let’s keep this important conversation going by coming together to reimagine knowledge, action and equity.

