Why is SBCC so important?

Social and behavior change communication (SBCC) is an approach that promotes and facilitates changes in knowledge, attitudes, norms, beliefs and behaviors. It follows a systematic process to analyze a problem in order to define key barriers and motivators to change, and to design and implement a comprehensive set of interventions.

SBCC can be used to address the most pressing health and development challenges of today - from increasing use of modern contraception, to fostering gender equality, to addressing climate crisis.

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Who will be at the Summit?

The Summit will unite governments, civil society, community leaders, experts, practitioners, and the private sector to collaborate on innovative solutions that promote inclusivity, representation, and empowerment to address the world’s most critical challenges. Together, we will inspire and accelerate action, building partnerships that create lasting, effective change at both local and global levels.

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Why will we gather in Panama?

After successful events in Ethiopia, Indonesia, and Morocco, it was essential to convene the SBCC community in the Latin America and Caribbean Region – a region with a rich history of SBCC programs and a growing cadre of young professionals. Panama City is welcoming us with open arms and is committed to ensuring maximum participation from attendees from around the world.

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Photos courtesy of visitpanama.com

About the Summit

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Why is SBCC so important?

Who will be at the Summit?

Why will we gather in Panama?

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