Adebayo Fayoyin

Adebayo Fayoyin is a seasoned Social and Behavior Change (SBC) and health communication expert with more than 30 years of experience advancing public health and development initiatives across Africa and beyond. He currently serves as board chair of the African Society for Social and Behavior Change and vice chair of the health working group of the International Association of Mass Communication Research (IAMCR). He is also a board member of CCSI Nigeria and a member of the International Steering Committee for the SBCC Summit. 

Adebayo has held key roles in major international development organizations, including UNFPA, UNICEF, and USAID, where he worked at national, regional, and global levels. At UNFPA, he led a multi-country strategic communication, social mobilization, and media advocacy program focused on sexual and reproductive health and rights in East and Southern Africa. During his time with UNICEF, he coordinated advocacy and behavior change communication efforts across Nigeria, Malawi, and the broader East and Southern Africa region, addressing child survival, education, gender empowerment, and water and sanitation. 

In Nigeria, he worked with USAID through Family Health Services (FHS), where he developed and manage behavior change and advocacy programs for family planning and safe motherhood. He also served as project director for the National Council for Population and Environmental Activities (NCPEA). 

An accomplished qualitative researcher, Abedayo has extensive experience applying social research methods to better understand complex health and development challenges. In addition to his professional work, he has contributed to academia through visiting and honorary teaching roles at universities across Nigeria, Malawi, Kenya, and South Africa. 

His career reflects a sustained commitment to improving lives through evidence-based communication strategies, policy advocacy, and capacity strengthening in public health.