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    Entertainment Education

    [mkdf_section_title text_alignment=”center” title_tag=”h3″ title_mark=”” title=”Entertainment Education is learning and growing through amusement or diversion.” title_color=”#ffffff” text=”Entertainment Education (EE) blends the art of entertainment with the science of analysis and theory to shape a compelling narrative that moves audience members to change their behaviors.” text_color=”#ffffff” text_margin=”20″]

    Entertainment Education Sessions at the Summit

    MONDAY Sessions

    2-3:15PM
    A Multifaceted Approach to Creating Stories that Empower Emerging Voices: Photography, 360 Video, Participatory Theater as Methods for Building Capacity and Indigenous Leadership in Amazonian Ecuador

    2-3:15PM
    Why Can’t We Be Friends? Bridging SBCC, CSR and the Entertainment Industry (SIE)

    2-3:15PM
    Evaluación e impacto de las telenovelas mexicanas con contenidos de diversidad sexual

    2-3:15PM
    Just Talk About It: The Importance of Interpersonal Communication

    2-3:15PM
    Empowering Entertainment: Ensuring No One is Left Behind

    4-5:15 PM
    Media as a Classroom: Using Media Platforms for Education

    4-5:15PM
    The Dirty Truth: Scaling Up Strategies to Improve WASH Outcomes

    TUESDAY

    9:15-10:30 AM
    Gender in Media: How do Media and Pop Culture Narratives Drive Inclusion and Representation

     9:15-10:30AM
    Multimedia Approaches to COVID-19 Prevention

    9:15-10:30AM
    Masculinity and Male Engagement

    4:15 – 5:30PM
    The Transformative Power of Storytelling – An Edutainment Guide for Social Change – Colombia and South Africa (Part 1)

    4:45-6:15PM
    Has Digital Killed the Entertainment Education Star?

    6:30 – 8:00PM
    The Transformative Power of Storytelling – An Edutainment Guide for Social Change – Colombia and South Africa (Part 2)

    WEDNESDAY

    9:15 – 10:30 AM
    Entertainment Education Approaches for Nutrition and Prevention of Violence against Women and Children

    9:15 – 10:30 AM
    (Main) Streaming Entertainment Education : Meeting the Future in Digital Formats

    4:15-5:30PM
    Taking Back Power

    4:15-5:30PM
    Families Connected with Dignity

    3:30 – 4:15 PM
    Poster Presentations – The Many Sides of Entertainment-Education

    THURSDAY

    9:15 – 10:30AM
    Communication for Climate Action

    9:15 – 10:30AM
    Using Multimedia to Influence Gender Norms

    4:15-5:30PM
    Strength of Storytelling

    4:15-5:30PM
    No Limitations in the Digital World

    4:15-5:30PM
    Performing Stories of Resistance and Transformation: Theater of the Oppressed as a Method for Building Capacity and Indigenous Leadership in Amazonian Ecuador

    4:15-5:30PM
    Illustrating Change: a workshop on developing illustrations for social and behavioral change

    FRIDAY

    9:15 – 10:30AM
    The Role of Short-form Video for Health Education and SBC

    [mkdf_process number_of_columns=”three” switch_to_one_column=”680″][mkdf_process_item title_tag=”” title=”An EE Approach is Powerful”][mkdf_process_item title_tag=”” title=”The Landscape is Changing Rapidly” text=”Global advertising spends…..”][mkdf_process_item title_tag=”” title=”A Social Media Explosion” text=”There are 7.9 billion users”][/mkdf_process]
    • Encourages and enables a person or a community to develop and grow.
    • Captures and holds attention of the audience
    • Engages emotion and stimulates senses.

    Facebook - 2.9 billion
    YouTube - 2.6 billion
    WhatsApp - 2 billion
    Instagram - 1.4 billion
    WeChat - 1.2 billion
    TikTok - 1 billion

    Source: Statista

    1

    An EE Approach
    is Powerful

    • Encourages and enables a person or a community to develop and grow.
    • Captures and holds attention of the audience
    • Engages emotion and stimulates senses.

    2

    The Landscape is
    Changing
    Rapidly

    Global advertising spends…..

    3

    A Social Media
    Explosion

    There are 7.9 billion users

    Facebook - 2.9 billion
    YouTube - 2.6 billion
    WhatsApp - 2 billion
    Instagram - 1.4 billion
    WeChat - 1.2 billion
    TikTok - 1 billion

    Source: Statista

    Examples of EE from around the World

    [mkdf_team_list number_of_columns=”3″ space_between_items=”no” order_by=”date” order=”ASC” behavior=”popup” team_member_layout=”info-hover” show_excerpt=”no” category=”ee-example”]

    Why is EE a featured topic at the Summit?

    The Summit will showcase and celebrate the diversity of new, creative and innovative brilliant programs that embrace the new landscape. This will be an informal and stimulating atmosphere for EE practitioners, researchers and creative people to share their own professional experience and challenges and to share the ‘do’s and ‘don’ts’ of EE practice, science and policy.

    EE at the Summit

    Entertainment Education is featured across the Summit program.

    On the Summit schedule, you can click on “more filters” and search for entertainment education by day.

    The Wednesday morning poster session will spotlight 28 Entertainment Education posters.

    Post on the discussion forum.

    Watch this space during the Summit as the Insights virtual wall will be live where Summit participants and those following on social media will post their comments, insights, photos etc. Use hashtags #SBCCSummit and #EEforSBCC.

    On 12 April 2021 in Cameroon, a child uses a tablet in a classroom. (UNICEF)
    students play a mobile video game in Kenya (UNICEF)
    Students play a mobile video game in Kenya (UNICEF)

    Entertainment Education is evolving with the times

    With the explosion of social media, You Tube and other internet-based outlets, the more traditional EE approach of TV, Radio or community drama is being reshaped, taking advantage of trends of working with media influencers, shorter form content, and audience driven content.

    The new EE builds on the work of many, including Dr. Miguel Sabido of Mexico who developed an EE methodology in the 1970s that incorporates social science into entertainment.

    Are you interested in learning more about Entertainment Education?

    Click the button below for further Entertainment Education resources for Practitioners such as Blogs and Articles, EE Development Resources, Research and Organizations.

    EE Resources
    Dr. Sabido receiving a lifetime achievement award at the 2018 SBCC Summit.
    On 12 April 2021 in Cameroon, a child uses a tablet in a classroom. (UNICEF)
    students play a mobile video game in Kenya (UNICEF)
    Students play a mobile video game in Kenya (UNICEF)

    Entertainment Education is evolving with the times

    Dr. Sabido receiving a lifetime achievement award at the 2018 SBCC Summit.

    With the explosion of social media, You Tube and other internet-based outlets, the more traditional EE approach of TV, Radio or community drama is being reshaped, taking advantage of trends of working with media influencers, shorter form content, and audience driven content.

    The new EE builds on the work of many, including Dr. Miguel Sabido of Mexico who developed an EE methodology in the 1970s that incorporates social science into entertainment.

    Are you interested in learning more about Entertainment Education?

    Click the button below for further Entertainment Education resources for Practitioners such as Blogs and Articles, EE Development Resources, Research and Organizations.

    EE Resources

    #EEforSBCC Social Wall at the Summit

    A compilation of social media posts or ‘walls’ are visible throughout the Summit venue!

    To post on the Summit’s main social wall, please use the hashtag #SBCCSummit in your Twitter or Instagram posts. To post on the EE wall use #EEforSBCC

    If you’re not on social media, you can post on the wall without a social media account by going to: https://eeforsbcc.everwall.com/post

    Or: point your mobile phone’s camera to the QR code on the wall to access the web form to post.


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