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Summit Showcase

Entertainment Education

Entertainment Education is learning and growing through amusement or diversion.

Entertainment Education (EE) blends the art of entertainment with the science of analysis and theory to shape a compelling narrative that moves audience members to change their behaviors.

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An EE Approach is Powerful

The Landscape is Changing Rapidly

Global advertising spends.....

A Social Media Explosion

There are 7.9 billion users

  • Encourages and enables a person or a community to develop and grow.
  • Captures and holds attention of the audience
  • Engages emotion and stimulates senses.

Facebook - 2.9 billion
YouTube - 2.6 billion
WhatsApp - 2 billion
Instagram - 1.4 billion
WeChat - 1.2 billion
TikTok - 1 billion

Source: Statista

1

An EE Approach
is Powerful

  • Encourages and enables a person or a community to develop and grow.
  • Captures and holds attention of the audience
  • Engages emotion and stimulates senses.

2

The Landscape is
Changing
Rapidly

Global advertising spends…..

3

A Social Media
Explosion

There are 7.9 billion users

Facebook - 2.9 billion
YouTube - 2.6 billion
WhatsApp - 2 billion
Instagram - 1.4 billion
WeChat - 1.2 billion
TikTok - 1 billion

Source: Statista

Why is EE a featured topic at the Summit?

The Summit will showcase and celebrate the diversity of new, creative and innovative brilliant programs that embrace the new landscape. This will be an informal and stimulating atmosphere for EE practitioners, researchers and creative people to share their own professional experience and challenges and to share the ‘do’s and ‘don’ts’ of EE practice, science and policy.

EE at the Summit

Entertainment Education is featured across the Summit program.

On the Summit schedule, you can click on “more filters” and search for entertainment education by day.

The Wednesday morning poster session will spotlight 28 Entertainment Education posters.

Post on the discussion forum.

Watch this space during the Summit as the Insights virtual wall will be live where Summit participants and those following on social media will post their comments, insights, photos etc. Use hashtags #SBCCSummit and #EEforSBCC.

On 12 April 2021 in Cameroon, a child uses a tablet in a classroom. (UNICEF)
students play a mobile video game in Kenya (UNICEF)
Students play a mobile video game in Kenya (UNICEF)

Entertainment Education is evolving with the times

With the explosion of social media, You Tube and other internet-based outlets, the more traditional EE approach of TV, Radio or community drama is being reshaped, taking advantage of trends of working with media influencers, shorter form content, and audience driven content.

The new EE builds on the work of many, including Dr. Miguel Sabido of Mexico who developed an EE methodology in the 1970s that incorporates social science into entertainment.

Are you interested in learning more about Entertainment Education?

Click the button below for further Entertainment Education resources for Practitioners such as Blogs and Articles, EE Development Resources, Research and Organizations.

Dr. Sabido receiving a lifetime achievement award at the 2018 SBCC Summit.
On 12 April 2021 in Cameroon, a child uses a tablet in a classroom. (UNICEF)
students play a mobile video game in Kenya (UNICEF)
Students play a mobile video game in Kenya (UNICEF)

Entertainment Education is evolving with the times

Dr. Sabido receiving a lifetime achievement award at the 2018 SBCC Summit.

With the explosion of social media, You Tube and other internet-based outlets, the more traditional EE approach of TV, Radio or community drama is being reshaped, taking advantage of trends of working with media influencers, shorter form content, and audience driven content.

The new EE builds on the work of many, including Dr. Miguel Sabido of Mexico who developed an EE methodology in the 1970s that incorporates social science into entertainment.

Are you interested in learning more about Entertainment Education?

Click the button below for further Entertainment Education resources for Practitioners such as Blogs and Articles, EE Development Resources, Research and Organizations.

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